7 Key Steps to Website Branding Using WordPress
Many a time clients approach us to develop a website from scratch with the mandate of ultimately building a brand out of their business in the virtual world. A brand-building or website branding process is a meticulous process and requires an intelligent STP analysis of the market and communication of the same to the developer. This is done in an effort to enable customers to remember the brand and generate positive feelings about the client’s business.
Even simple things such as changes in styles, colors, and images can create negative disturbances. Therefore, it is crucial that hiring a dedicated WordPress developer will ensure that there is consistency between the website and the client’s brand.
What is a Branded Website?
Website branding includes both the visual and technical aspects of your website. Branding your website or your business involves creating a website that describes and promotes your products and services, creating advertisements to promote them, selecting corporate colors that will associate your company with them, creating logos, and featuring them on all your social media channels.
Many people think of a “branded” website as one with a logo, color, and typography. But if you want to make a true branded website then you should think beyond the limit of visual elements. There are so many different factors to consider such as the brand’s voice and purpose, unique benefits claims, and target audience and market.
Website Branding Examples:
If you are looking for some good examples of branded websites that can be your inspiration, then we are adding some great examples here. These examples of branded websites will help you to make a decision for creating a website for your business.
1. Reebok
(Deliver sleek & bold, elegant, and professional designs to their customers)
Reebok’s UX design is outstanding. It communicates two things with imagery and messaging
- They are a fresh, trendy company.
- They want to see you be trendy.
2. PayPal
(No fluff with simple, clean, and straightforward)
PayPal competes with many other apps including Venmo, Zelle, and the ability to use Apple Pay or Facebook to make payments. PayPal however is simple, easy to use, and efficient.
3. Baker
(Trust and authority are vital)
Baker is the most well-known CRM for the cannabis industry. It answers the question with strong statistics, social proof, and solid statistics.
4. Klientboost
(A story that uses imagery and messaging to engage the reader)
Klientboost improves PPC performance. They combine powerful copy and vibrant images to tell the brand’s story.
5. Qualio
(Focus on customer pain points)
Qualio is a quality management software that provides messaging that solves customers’ problems.
7 Key Steps to Website Branding Using WordPress
When it comes to branding in the online space, clients need to design their websites in a way that aligns with the business elsewhere. Any mismatch will lead to confusion among customers and push them towards rival brands. For instance, if Domino’s Pizza, a mass-market Pizza player, suddenly changes its communication targeted at high-income individuals, then they are bound to lose even the existing customers in the mass market who believe more in the value for money.
To fulfill the criteria and maintain the consistency of the website and the brand, they need to hire developers by considering the important factors for hiring WordPress developers. In this blog post, we will take a look at some of the website branding guidelines that clients can do to deploy their brands online with the help of WordPress plugins.
1. Set clear goals for your website
Websites can be created for many reasons. It is important to understand why you are creating a website in order to create a brand with maximum impact. Identifying your website’s goals will allow you to present yourself best to your audience.
Answer these questions to get started:
- Why build a website?
- What’s your goal?
- How do you value your proposition?
- How can you be different than your competitors?
Do not expect every attribute and feature from these questions, but they can help you define your values and set a framework to approach your branding.
2. Choosing a theme to design your brand’s website
One of the best ways to scale up the client’s brand presence is by putting the right WordPress themes in place. There are many theme plugins available for WordPress websites like Divi. Clients and developers should sit together and discuss the client’s business in order to clearly understand the brand.
This makes the developer accurately choose the right theme. The theme envisioned must also have extensive provisions for flexible customization. Some themes come with dedicated prebuilt pages and logos which the client can then customize further aligning with their vision.
A responsive website theme is essential. The theme must be able to adapt to different screen sizes.
- Lifestyle WordPress Theme
- WordPress Travel Blog Theme
3. Design a good logo for your brand
The logo is invariably linked strongly to the client’s brand, much more than anything else. Deliberation is needed before a further decision can be taken. The client can either choose to design a logo from scratch by herself or take cues from different tools like Inkscape, GIMP, and many more. These tools can provide inspiration as to how clients want their logo to be.
The process is simple – just enter the text, tweak it and deploy the same onto the site through the WordPress dashboard. Ensure that the logo is uncomplicated and distinct and memorable. Try to create a logo with a tagline that tells your visitors about your website and business.
4. Curating the pages of your website
Now we come to the contents of the website. What are the right pages and content to be placed? Again this question needs to be approached in a pragmatic manner. Perhaps a simple approach is to think about what the client’s story is or what the business aims to provide. Typically, they involve addressing a problem statement. This can be communicated in the About us and Products (or Services) offered section.
Surely customers coming to the website would want to contact the client in case of queries, thereby making the case for a dedicated contact us page. A unique way to establish and enhance relationships with customers is creating a blog – one that talks about the latest things in the client’s company or industry trends etc
5. Getting in touch with an engaged audience
On top of creating a dedicated contact us page, the client would need to provide ample provisions for the customer to get in touch with the business. Clients would need to think of ways to implement different means like call action buttons, contact forms at the right place. In this way, not only the business’ priorities are realized but also useful insights can be gauged with these metrics.
With the help of plugins like Contact form 7, clients can add these elements – live chat, email marketing, forms, buttons, social media shares, and more. These can be configured from the dashboard after installation with a simple drag, drop, and customize mechanism. Understanding where the “hot zones of vision and readability” are will help you to highlight certain aspects of your brand’s identity.
6. Search the right outlets for spreading your message
No matter what industry you are in, it is important to find ways to draw visitors to your site. There are many ways to promote your website. You should choose one that is consistent with your brand.
Find outlets (websites, social platforms, apps, etc.) that are in line with your brand’s values and style, and get involved. This will enable you to reach more people who are likely to interact on your site by building a better marketing funnel.
7. Content is king for website branding
We always iterate this to our clients because we recognize the power of meaningful and compelling content. The best way to bring traffic is through content. However, clients need to work on their content and not just as a means to spam customers’ feeds. That can prove to be disastrous. Compelling and relevant content is the order of the day.
The blog section of the website can serve as the mouthpiece of the client’s business. It builds and enhances and sustains the brand in the long term. Take the time to create a content strategy. Choose the topic that best fits your brand’s personality.
Brand your Website Now:
Branding your website is one of the best ways to attract leads and convert them. This applies to your website copy, blog posts, images, and videos. Ultimately a brand provides compelling reasons for customers to return for more products and services.
By following the above steps and going a step further, you will understand how to brand your website and the process of website branding and they can at least monitor the activities of dedicated developers whom they hired.
More Resources about WordPress Blogs:
Upping your UX game
As experienced and committed developers, we are aware of and understand the importance of user experience in any web application including in mobile ecosystems. In fact, in many cases, UX becomes the compelling factor for users to access the web more in the context of smartphones. This is because of the increasing adoption of smartphones and tablets. A bad UX can break the business of the client and result in erosion of brand equity too. We have come across clients sharing their frustration of hiring a programmer for developing their business website only to end up with a not-so-elegant UX that in turn wasn’t able to take off in a meaningful way. In this blogpost, we will share our insights on how to upgrade your UX design skills. This assumes greater significance in the face of increased competition among UX designers and the need to stand out from the crowd.
Skilful Sourcing
One of the first and important things that UX designers need to remember is to gather as much inputs as possible, both from the client side and the user side. Getting multiple perspectives can help developers to design better in terms of both functionality and aesthetically. Gathering inputs in itself requires meticulous planning that includes asking the right questions to the right people through means like questionnaires, direct interviews etc. Secondly, developers must know that UX designing is a multi-stakeholder process involving agents like marketers, team leaders, testers, colleagues, clients etc. Having said that, they will need to deliberate on the various feedback given to/by them through different channels. Smart prioritising is of the essence. As you might have figured it out, communication plays a key role in both these stages.
Constant Reinventing
Next, developers would do well to stay abreast of the emerging trends and technologies like AI, AR/VR, IOT and so on. Why, you ask? Because, UX designing is strongly linked to business and we are seeing massive overhaul of businesses aided by these technologies. Therefore, developers would need to constantly upgrade themselves in order to stay relevant and be ahead of the competition. The advent of internet driven applications has another side to it – addiction. We have all seen the impact of social media and mobile games on teens and young working adults. More often than not, it can prove to be harmful for them, especially in the long term. This also needs to be taken into consideration while designing such intensive applications for the greater good.
Getting the message across
This in our opinion is crucial, given that there are many others who are working on your project – coders, testers, marketers, clients. Often, developers will need to don multiple hats effectively to get their message across. This also means putting efforts to understand others’ work. It will also give a complete picture of the business in its entirety. Ultimately, it goes a long way in producing great user experiences because of this one crucial factor and that is empathy. In fact, it would not be farfetched to conclude that empathy forms the basis for web development in general and UX designing in particular.
Now that you have gone through our post, what do you think is required for a great UX? Let us know your ideas below.
At HireIndianProgrammers, we strive for quality and consistency coupled with transparency without any messy contracts. For further queries related to hiring our services, contact our developer team today.
Choosing the Best Frontend Frameworks for Web Development in 2022
The front end of a website plays an important role in attracting and retaining customers to buy client products and services. It is not only important from a brand perspective but also plays a functional role right from accessing content to payment checkout. In that respect, clients would need to hire a programmer that accords prime priority in choosing the right and most effective front-end development framework.
There are several best frontend frameworks in the market but there are only a few that really make a mark in terms of quality and reliability. After all, what more does a developer want? Some of the best front-end frameworks are used by many successful companies like Netflix, Facebook, Instagram, etc. according to the state of JS report, 2020.
What are Front end development and Frontend Frameworks?
Front end development is the development of what you first see in their browser and it can manage everything that users first see visually in the applications or browsers. It includes the design part, looks, and feel, of the site.
The front-end framework is the CSS framework to build interactive web apps with complex, unique, and scalable features. It helps to develop a web app with complex operations and seamless features for the pleasant look and feel and easy-to-use functions.
The best web front-end development frameworks are the software tool or product that serves as the basis to develop the front-end parts of the web solutions. Nowadays multiple frameworks are available and ruling the market that’s why it is quite difficult to choose the best frontend frameworks to use for web app development. To help you out, we come up with a list of the top 5 popular web front-end development frameworks in 2022 that help you to build and design seamless apps.
Top 5 Popular Front End Frameworks of 2022:
In this blog post, we will take a look at some of the better and more prominent best front-end frameworks to use for web app development that is also typically popular amongst developers. While every framework has its pros and cons, developers would do well to be informed of the client’s project requirements so as to select the most appropriate framework. Sometimes, it may be that the project may not be too complex which removes the need for using a sophisticated framework.
Let us start with the most widely used framework – Bootstrap.
1. Bootstrap Framework:
Most developers would be familiar with Bootstrap for it is known to help build superior websites for a long time. In fact, even some clients come back to us to use Bootstrap for their next website or allied websites, because they prefer it for the intuitive interface the framework promises and delivers. As per the Twitter Bootstrap statistics 2020, Bootstrap ran 18% of the top million sites.
Bootstrap is also a modular and mobile-first framework – meaning that selective components can be deployed and adapted to the mobile ecosystem. Perhaps, the greatest advantage of Bootstrap is its open-source credential, exhaustive resources, and the availability of powerful plugins that developers really need to develop a decent website.
Pros of Bootstrap:
- Bootstrap has a shallow learning curve
- Come up with many pre-style components
- Compatible with Firefox, Safari, Chrome, and other modern browsers
- The community support is excellent
- Comes with extensive built-in components (Sass, mixins)
Cons of Bootstrap:
- Similar looking elements are created.
- Results in buggy websites because of so many anti-patterns
- Manual deletion is required because of heavy file generation
Top-rated websites and apps built by Bootstrap
- BscScan
- PayPal
- Ahrefs
- Font Awesome
2. Foundation Framework:
Next, we have Foundation. Developed by ZURB, this enterprise-level mobile-friendly front-end framework delivers true to its name – builds a strong foundational best front-end framework. It enjoys patronage by many big websites like Facebook, eBay, National Geographic, and so on.
With good documentation, developers can get started easily with frontend development. Foundation proclaims to enable developers to design for any medium – be it mobile or desktop – and with a constantly increasing set of resources and templates, one can even build dedicated mobile-first websites.
Pros of Foundation:
- Can create responsive and lightweight websites
- Grids are more flexible
- Authenticated library is formed with HTML5
- Mobile friendly front end framework
- Come with GPU acceleration features
Cons of Foundation:
- Fewer support platforms and community
- Hard to learn for freshers
- Not good for contender framework (Twitter)
Top-rated websites built by Foundation
- ADIDAS
- Vans
- Fandango
- Kawasaki
- iStockphoto
3. Ulkit by Yootheme:
Third on our list is UIKit, a very light and modular fastest customizable front-end framework developed by YOOtheme. Having a set of ready-to-use and customizable components is for those developers that want to get into manual mode and develop fast, powerful websites.
Also advocating the mobile-first approach gives space for developers to create their own styles, taking inspiration from the framework’s community. Although not quite popular, developers can try this if they want to elaborate on a basic style and build upon it by innovative customization.
Pros of Ulkit
- Easy to use, and flexible
- Possible to customize manually
- Useful to create a powerful WordPress website
- Mobile-first and responsive framework
- It can be extendable with themes
- Off-canvas navigations by supporting RTL
Cons of Ulkit
- Sometimes Ulkit codes can break after article saving
- 2 versions are quite difficult to use simultaneously
Well-known websites built by UIKit
- Igg-games
- Uptime robot
- Extend office
- Webempresa
4. Semantic UI:
We have other front-end development frameworks like Semantic UI. This modern front-end development framework is invented by Jack Lukic, released in 2014. This is the best JavaScript front-end framework supported by jQuery and LESS and it is new in the market. While the former emphasizes human-friendly code using natural language principles the latter CSS framework advocates minimal footprint in terms of coding.
Ultimately, it all boils down to the preferences, compromises, needs and wants, can-do-away with and cannot-do-away-with features decided by both the developer and the client jointly. Of course, we do have some basic guidelines that developers can follow to make their decision easier.
Pros of Semantic UI:
- Easy coding to learn for novice
- It offers support for a wide range of 3rd party libraries
- Help to reduce the load times because of small size files
- Powerful, flexible, and quick customization is available
- Rich in receptiveness and UI modules
Cons of Semantic UI:
- Packages are quite larger
- Not easy for learners without Javascript knowledge
- Low popularity
Websites built using Semantic UI
- App Codility
- Readm
- Discudemy
- Arts P
- Oschina
5. Pure by Yahoo:
Pure CSS framework by Yahoo is an advanced base theme, responsive, HTML5, mobile-first framework developed by Dr. Radut. This framework is using a responsive powerful Yahoo Pure.CSS framework and includes fully-featured, 2 fine-tuned, end-user themes. You can choose this front-end CSS framework as the fastest and tiny one. This framework is compatible with cross-browser by HTML5 validating themes. This is the best frontend framework designed as per mobile and SEO compatibility.
Pros of Pure Framework:
- Ideal for small projects
- You can customize the responsive grid as per your need
- Standard and responsive grid systems
- CSS with a minimal footprint
- Multi-level drop-down menus
- Lightweight, easy to use
Cons of Pure Framework:
- Slow development
- Not suitable for beginners
- Messy code classes
Top-rated websites built by Pure Framework
- Knowledge.Autodesk
- Synology
- Flickr
- Testbook
Choose the best Frontend Frameworks for your Business:
As many of us might be aware, this is an era of disruption. Almost in every field, there is disruption and web development is no exception. There is huge competition among businesses and therefore there arises a need to be the best in a consistent way which means that they need to be able to quickly grasp any new trends or customer preferences and adapt or adapt accordingly.
Having said that, clients and developers would do well to choose that framework that is popular, evolving, and one that has an extensive documentation with some factors to consider while choosing your front-end framework. Because, in our opinion, documentation can speak volumes about a framework – it reflects the professionalism that guides developers to adopt their framework.
So which is the best front-end framework do you think would serve clients better? Contact us and leave us your thoughts with our developer team at Hire Indian Programmers.
Flaws to be avoided when developing a Mobile Application
Mobile applications are one of the important things to promote your business to more audience. Before getting your mobile apps on the app store you have to check the common mistakes that affect your business. When developing a mobile application, it is important that the developer pay attention to certain things. Here are some of the flaws in Mobile Application Development
Aim For multiple Platforms:
Android and iOS are the most widely used mobile app development platforms across the world. Business Owners sometimes try to capture both Android and iOS market and fail to notice the mistakes which they have done. Better you should concentrate on a single platform and started developing an app in that.
Bloated Features
Using too many features in the mobile application will harm the user experience of the app. Use less features and do more with that. HireIndianProgrammers, the best Mobile app development company in India helps you to avoid these common mistakes.
Consequences of Typography on website
Establishing a proper mode of communication is the important thing to get succeed. With the help of typography used on the website, the customers can get a different message about the business which the business people want to deliver. Business people are advised to hire web developer who knows the real potential of using typography. It gives the first impression to your website.
Consistency
By implementing effective typography the customer can easily understand the information. Make sure the developer who you choose have the knowledge in the size of the font, the width of the font and the types of the font. By choosing the right typography you can easily highlight the call to action and headlines on the website.
Pay attention to contextual sizing and font type
Once you decided to use certain typography you should proceed with the size of the font. You should not use the same size typography in all area of the website. You should know how to use Macro and micro typography in the website.
How to Gauge the web developers soft skills
Generally, soft skills do carry some weight with employers. The soft skill of the web developer is tangible more than your technical qualifications. Hire web developer form HireIndianProgrammers, who have excellent soft skills. Soft skill is nothing but an interpersonal skill to perform a certain task.
How do they respond?
When assigning a task you should evaluate how fast they respond to your task. Responsiveness of the developer is crucial to complete your task at a specified period of time. Communication is the important factor which helps the client to know the current status of the project and give feedback to the developer.
Do they have the good understanding of your task?
The good understanding of the project resulted in the success of the web development process. If the developers have a clarification on their work then you can easily get the desired website hassle free.
Ask the designer to do their own style
Before hiring the developer you can test their own style instead of giving your project requirement. You can also evaluate their design and know is the developer capable of fulfilling your project requirements.