7 Key Steps to Website Branding Using WordPress
Many a time clients approach us to develop a website from scratch with the mandate of ultimately building a brand out of their business in the virtual world. A brand-building or website branding process is a meticulous process and requires an intelligent STP analysis of the market and communication of the same to the developer. This is done in an effort to enable customers to remember the brand and generate positive feelings about the client’s business.
Even simple things such as changes in styles, colors, and images can create negative disturbances. Therefore, it is crucial that hiring a dedicated WordPress developer will ensure that there is consistency between the website and the client’s brand.
What is a Branded Website?
Website branding includes both the visual and technical aspects of your website. Branding your website or your business involves creating a website that describes and promotes your products and services, creating advertisements to promote them, selecting corporate colors that will associate your company with them, creating logos, and featuring them on all your social media channels.
Many people think of a “branded” website as one with a logo, color, and typography. But if you want to make a true branded website then you should think beyond the limit of visual elements. There are so many different factors to consider such as the brand’s voice and purpose, unique benefits claims, and target audience and market.
Website Branding Examples:
If you are looking for some good examples of branded websites that can be your inspiration, then we are adding some great examples here. These examples of branded websites will help you to make a decision for creating a website for your business.
1. Reebok
(Deliver sleek & bold, elegant, and professional designs to their customers)
Reebok’s UX design is outstanding. It communicates two things with imagery and messaging
- They are a fresh, trendy company.
- They want to see you be trendy.
2. PayPal
(No fluff with simple, clean, and straightforward)
PayPal competes with many other apps including Venmo, Zelle, and the ability to use Apple Pay or Facebook to make payments. PayPal however is simple, easy to use, and efficient.
3. Baker
(Trust and authority are vital)
Baker is the most well-known CRM for the cannabis industry. It answers the question with strong statistics, social proof, and solid statistics.
4. Klientboost
(A story that uses imagery and messaging to engage the reader)
Klientboost improves PPC performance. They combine powerful copy and vibrant images to tell the brand’s story.
5. Qualio
(Focus on customer pain points)
Qualio is a quality management software that provides messaging that solves customers’ problems.
7 Key Steps to Website Branding Using WordPress
When it comes to branding in the online space, clients need to design their websites in a way that aligns with the business elsewhere. Any mismatch will lead to confusion among customers and push them towards rival brands. For instance, if Domino’s Pizza, a mass-market Pizza player, suddenly changes its communication targeted at high-income individuals, then they are bound to lose even the existing customers in the mass market who believe more in the value for money.
To fulfill the criteria and maintain the consistency of the website and the brand, they need to hire developers by considering the important factors for hiring WordPress developers. In this blog post, we will take a look at some of the website branding guidelines that clients can do to deploy their brands online with the help of WordPress plugins.
1. Set clear goals for your website
Websites can be created for many reasons. It is important to understand why you are creating a website in order to create a brand with maximum impact. Identifying your website’s goals will allow you to present yourself best to your audience.
Answer these questions to get started:
- Why build a website?
- What’s your goal?
- How do you value your proposition?
- How can you be different than your competitors?
Do not expect every attribute and feature from these questions, but they can help you define your values and set a framework to approach your branding.
2. Choosing a theme to design your brand’s website
One of the best ways to scale up the client’s brand presence is by putting the right WordPress themes in place. There are many theme plugins available for WordPress websites like Divi. Clients and developers should sit together and discuss the client’s business in order to clearly understand the brand.
This makes the developer accurately choose the right theme. The theme envisioned must also have extensive provisions for flexible customization. Some themes come with dedicated prebuilt pages and logos which the client can then customize further aligning with their vision.
A responsive website theme is essential. The theme must be able to adapt to different screen sizes.
- Lifestyle WordPress Theme
- WordPress Travel Blog Theme
3. Design a good logo for your brand
The logo is invariably linked strongly to the client’s brand, much more than anything else. Deliberation is needed before a further decision can be taken. The client can either choose to design a logo from scratch by herself or take cues from different tools like Inkscape, GIMP, and many more. These tools can provide inspiration as to how clients want their logo to be.
The process is simple – just enter the text, tweak it and deploy the same onto the site through the WordPress dashboard. Ensure that the logo is uncomplicated and distinct and memorable. Try to create a logo with a tagline that tells your visitors about your website and business.
4. Curating the pages of your website
Now we come to the contents of the website. What are the right pages and content to be placed? Again this question needs to be approached in a pragmatic manner. Perhaps a simple approach is to think about what the client’s story is or what the business aims to provide. Typically, they involve addressing a problem statement. This can be communicated in the About us and Products (or Services) offered section.
Surely customers coming to the website would want to contact the client in case of queries, thereby making the case for a dedicated contact us page. A unique way to establish and enhance relationships with customers is creating a blog – one that talks about the latest things in the client’s company or industry trends etc
5. Getting in touch with an engaged audience
On top of creating a dedicated contact us page, the client would need to provide ample provisions for the customer to get in touch with the business. Clients would need to think of ways to implement different means like call action buttons, contact forms at the right place. In this way, not only the business’ priorities are realized but also useful insights can be gauged with these metrics.
With the help of plugins like Contact form 7, clients can add these elements – live chat, email marketing, forms, buttons, social media shares, and more. These can be configured from the dashboard after installation with a simple drag, drop, and customize mechanism. Understanding where the “hot zones of vision and readability” are will help you to highlight certain aspects of your brand’s identity.
6. Search the right outlets for spreading your message
No matter what industry you are in, it is important to find ways to draw visitors to your site. There are many ways to promote your website. You should choose one that is consistent with your brand.
Find outlets (websites, social platforms, apps, etc.) that are in line with your brand’s values and style, and get involved. This will enable you to reach more people who are likely to interact on your site by building a better marketing funnel.
7. Content is king for website branding
We always iterate this to our clients because we recognize the power of meaningful and compelling content. The best way to bring traffic is through content. However, clients need to work on their content and not just as a means to spam customers’ feeds. That can prove to be disastrous. Compelling and relevant content is the order of the day.
The blog section of the website can serve as the mouthpiece of the client’s business. It builds and enhances and sustains the brand in the long term. Take the time to create a content strategy. Choose the topic that best fits your brand’s personality.
Brand your Website Now:
Branding your website is one of the best ways to attract leads and convert them. This applies to your website copy, blog posts, images, and videos. Ultimately a brand provides compelling reasons for customers to return for more products and services.
By following the above steps and going a step further, you will understand how to brand your website and the process of website branding and they can at least monitor the activities of dedicated developers whom they hired.
More Resources about WordPress Blogs:
5 Most Powerful Calender Booking Plugins
As part of our job, we encounter a lot of clients wanting to hire a WordPress programmer for developing their websites. These clients come from different business fields such as consume products, niche luxury goods, B2B selling and customer-centric services. In recent years, an increasing number of clients come to us to design portals for booking tickets online for various events. This is typically sought by business in the field of event management. In such websites, much greater in significance than user experience is the ease of functionality of the core purpose – that is booking with hassle free payments.
What makes for a great booking management system? That is what we seek to discuss in this blogpost where we will also further take a look at a few awesome plugins that satisfy the aforementioned desire. Any good booking management system must firstly have a decent information display of the said event – time, event, place in a clean and indulging interface. Depending on the events they host, businesses can differentiate elegantly and attract more customers with the help of the following plugins.
Bookly Pro
This plugin emphasises on complete customisation built on a robust automated platform for making appointments. There is a reason that it enjoys widespread patronage – keeping the customer at the centre of their plugin functionality. This is reflected in their features such as dashboard for managing appointments, provision for notifications, scalability with the Pro version, support for different payment systems. But perhaps, the greatest feature is the built in analytics tool for gaining insights from booking data. This can especially prove to be useful small businesses. More functionality can be added with Bookley’s add-ons.
Amelia
This plugin tool is for the true professional enterprises catering to specialised services like consulting. Advocating a modern design, this tool makes booking appointments hassle free in trustworthy approach. This professionalism is reflected in their provision of a CRM functionality which lets clients manage their customer relationships. Even the name Amelia goes to say that the plugin is all about making the entire process easier – picking the right event, making payments, reminding via SMS in case of cancellation or rescheduling of events – and ultimately doing away with the need for writing down appointments.
Booking Calendar
As the name suggests, this plugin adopts a no-frills approach in making appointments providing the basic functionalities associated with making appointments. What does the plugin offer? A calendar that customer can use to book slots and leave a request via mail directly to the client. They can also receive notifications on such bookings, thereby staying updated. It deploys a simple user interface but with sufficient scope for limited customisation that better aligns with the client’s website. Anyone starting anew like renting equipment or reserving rooms in a small scale can go for this plugin.
Calendarista
This plugin is loaded with many features that allows for high flexibility with regard to booking appointments. For instance, there is even provision for a two-way sync with Google Calendar. Payment systems like PayPal and WooCommerce are supported. Even things like group bookings, custom form fields, innovative costing, cancellation mechanism are addressed in Calendarista making it a truly holistic plugin. In addition, clients can also design mechanism for booking packages. In other words, sky is the limit and clients can come up with more ideas for their business using Calendarista’s responsive design.
EventOn
Is your client also focusing on visuals? Then this plugin might be for them. Adopting a minimalistic, colourful card design, EventOn provides a good mix of good UI and functionality. For instance, customers can easily filter and sort the events they are looking for. The material design is sure to appeal many clients, given that more customers are booking events on their mobile. The plugin also syncs the different events to customer’s calendars, making for a dedicated event management practice.
Having gone through the list of calendar booking plugins, which plugin appeals to you the most? Share us your opinions below.
For further queries related to hiring a WordPress developer, contact us now.
CSS Hero – First Impressions
Themes are important for clients selling products, services or content online. If successfully deployed, they position themselves firmly in the minds of end users, thereby retaining existing customers and attracting new customers. But how do clients who most often try to hire a WordPress developer decide on a theme? Many a time, we have come across clients distressed in finding the right theme, especially because there is a lot of competition and they need to clearly stand out. Yet another factor in consideration is the responsiveness. There are a lot of themes around in the WordPress world but almost always there is a constraint. The said plugin might be expensive or it requires the professional expertise of a developer. So in this blogpost, we will talk about our first impressions in using CSS Hero – a remarkable plugin that claims to help in customising clients’ websites with ease.
How does it work?
Using a simple point and click mechanism, all customisations on CSS Hero is done on the front end. As in a page builder, the client is able to select customisable elements of the webpage. The live editing. Perhaps the best feature of CSS Hero is that it allows clients deploy customisations separately to the original themes by creating a dedicated file. This is a boon in disguise, for in the untoward event of website crash, clients can easily revert to their earlier theme versions. Nothing can lose crucial customers such as a bad user experience.
What’s more? CSS Hero also enjoys a very wide compatibility with other themes like Divi. With respect to pricing, the plugin is not expensive in traditional terms. In fact, clients can choose from 4 different pricing plans as per their project requirements. However, they need to pay additionally with every year of license renewal. The client also gets extra support from the CSS Hero team. There is a starter plan, personal plan, pro plan, lifetime pro depending on the number of sites. Installation of the plugin is quite standard as in other plugins. Purchase, download and upload the client’s website. After which, the client can activate the license by getting the corresponding key. Customisation using the plugin can be initiated by clicking on the said button in the preview screen.
Going about Customisation
The client can click on any area of the webpage and instantly a sidebar opens up with plenty of options. For instance, by clicking on the background of the page, all related aspects of the background pop up in the sidebar. There is yet another quirky feature that allows for clients in repeating a particular customisation every time. The highlight of CSS Hero is experimentation and with provision for reverting back to prior versions, clients need to worry about getting creative till they get the desired results. They can get into modifying individual components like changing the colour of hyperlinks whenever mouse pointer is placed. Clients with certain experience of coding are also welcome to add individual snippets to existing code by clicking on the inspector tab.
Clients can easily restore their code by exporting their CSS file after minification to an external location. So resetting after this process will be cause no problems whatsoever. The support and documentation of CSS Hero is quite robust in our opinion. Novices can also easily learn using the plugin by just following the elegant tutorials that includes videos too. Want personal support? CSS Hero has got your back. The team behind the plugin can be contacted through various channels such as email, twitter, raising a ticket on the client’s account etc;
Final Thoughts
Our initial impressions tell us that CSS Hero is all about ease of use, prioritising user control that allows to elegantly choose, test and display theme changes in real time. One only needs to follow the instructions provided on the screen. In case a client is short on funds when hiring a WordPress Programmer, they can forego the process of coding themes from scratch and instead use CSS Hero.
Well, what do you think of this customisation plugin? Leave us your thoughts here.
Essentials of Flawless Custom WordPress Design
The Website is the important thing to reflect your business. With the well-built website, you can create a positive impact on the customers which also help to improve the conversion rate of your business. Hire WordPress Programmer who understands your business requirement as well as the need of the users. The experienced professionals from HireIndianProgrammers know how to design an eye catcher website.
Choose the best Theme
When choosing the WordPress themes make sure the theme perfectly fits for the products and services which you offer to the customers. Hire a Coder who is familiar in working with latest web designing trends. Mobile friendliness is one of the important considerations because nowadays mobile users are mostly accessing the website.
Good Design
You can give the tempting user experience by implementing the website on various aspects of the customers. You should concentrate on three facts such as clear navigation, content present in the website and call to action buttons.