Colour – a Cornerstone of positive UX
A holistic web development calls for equal attention to be paid on different aspects ranging from functionality to engagement. This includes colour too. While it might be insignificant for some clients hiring a developer, in our experience at HireIndianProgrammers, we have found that colour affects user experience in indirect but surely critical ways. Therefore, clients hiring a programmer would do well to concentrate on this, for it can make or break visitor engagement. Colour is strongly linked to the kind of business and the positioning that the business hiring programmer wants to cater and project.
In light of this, our company, given that various clients hire developers from us for different projects and the resultant experience, thought to share some of the insights and issues pertaining to colour in user experience.
Targeting your demographic set
Whether it is a website or an app that the company hiring coders is designing, they need to get the right colours for the targeted demographic. This can be accomplished by consulting with both marketing teams and developers alike. For instance, men tend to engage more with dark themes while women have an affinity towards medium shades. This again changes with the culture – relevant in the context of a company selling in multiple markets.
Exhibiting ideas with colour
Ultimately all businesses that hire a web developer to develop their website have a single goal – convey an idea and make that a compelling reason for customers to buy that idea (goods or service). In other words, businesses want to build brand equity. Colours are a key part in reinforcing these ideas in the customer’s mind. Different colours mean different things for people. For example, if the business is selling eco-friendly stationary, then hiring a programmer with the right expertise would probably result in a green themed website. In the long term, colour plays a major role. Can you possibly imagine a red coloured Internet Explorer logo?
Enhancing accessibility with colour
Colour also plays the other role of enhancing user accessibility. User accessibility is part and parcel of user engagement in a website. Therefore, a client hiring a coder, needs to incorporate colour design elements that improve navigation and engagement. This can range from simple links, buttons to sliders, transitions etc; Hiring a developer with good experience will ensure that visitors to the client’s website thoroughly enjoy the browsing experience. Having a knack for placing contrasting elements is an art in itself and provides for maximum convenience – leading more conversion rates.
We hope that this blogpost allayed some of your concerns. Frustrated about hiring a programmer who is a right fit for your web development project? Don’t fret, for you have come to the right place. At HireIndianProgrammers, you can now hire a developer to concretise your business dreams. All you need to do after hiring a coder from us is to stipulate the requirements as per your vision. Consider the rest done with the highest standards of quality, transparency and dedication.
Still not convinced? Feel free to go through our past projects and you will know where we, at HireIndianProgrammers stand.
Contact our executives at HireIndianProgrammers and Hire a developer today and get started!
Security Needs For Your Website
Security is one aspect that is vital for both the client hiring coders for web development and the end customers. There is always the threat of hackers trying to infiltrate websites. Small and medium scale businesses are especially vulnerable. The problem with such clients who are hiring programmers to develop websites is not complacency but rather a lack of resources and awareness to design and manage security systems.
Given that our web developers at HireIndianProgrammers have undertaken a variety of software projects, we want to put all concerns to rest – it is not difficult or expensive to secure websites. One just needs to hire a developer with the right expertise to implement it. In this blogpost, we seek to alleviate some of these concerns and also how to go about setting in place a decent security system.
The first thing that clients hiring a programmer need to watch out for is the kind of the hosting platform to deploy their site. With regard to this, we can state that shared hosting doesn’t quite fit the bill. This is because any attacks on a shared server can easily pass on to your website. It is also safe to steer clear of those web hosts that do not provide any information on data centres. The best approach is to opt for those hosts that have built-in security features and provide assurance of levels of security.
Businesses hiring developers also need to look for SSL certificates – a mandatory feature that is a form of encryption for unsecured websites. Doing this has an added advantage of being noticed by Google’s algorithm for ranking. Every small action of the developer – be it content management, theme, plugins plays a role in the website’s security. Basically, any new software that the client hiring a coder introduces must be inspected for any sort of issues. This can be done by sifting through user reviews and version updates.
Next, we strongly advocate the need for clients hiring developers to adhere to a strict password policy. Weak logins are susceptible to hacking. For instance, one can follow practices such as two factor authentication. Even simple mechanisms of setting a combination of alphanumeric would hold good. Often websites are plagued by spam which can be quite the nuisance. In these scenarios, clients hiring web programmers would do well to install a spam blocking plugin. A holistic approach for deploying security for your website is to install an all-in-one security plugin. Such plugins have provisions for all sorts of exigencies ranging from database security to firewalls.
Finally, our experienced developer team strongly exhort clients hiring programmers to imbibe the good practice of always backing up their files and records. In the case of unforeseen attacks, this can be extremely helpful in reinstating at least earlier versions. In recent times, there have been greater incidences of security attacks. In the face of such attacks, if business websites are left unprotected, it can lead to catastrophic consequences, sometimes resulting even in loss of goodwill for the business. If that is not bad news, what is?
Now that you have gone through our blogpost, we sincerely hope that you found it to be useful. Speaking of which, if you are on the lookout to hire a programmer – we must let you know that our developer team at HireIndianProgrammers offer a range of web development services across the software development cycle spectrum – be it designing, maintenance, support, repair, scaling etc; Having said that, we also guarantee that by hiring a web developer at HireIndianProgrammers, you can get your desired website up and running as per stipulated requirements and deadlines.
So what are you waiting for? Hire a coder and get coding now! In case of further queries, contact our team at HireIndianProgrammers.
How To Build Your Brand?
Across the world, there are some companies that have stood the test of time and more importantly are known to people across the world. Reason? Their strong and sustainable brand equity. Brand Equity refers to the value generated by the unique perception of the consumer regarding that brand’s product or service. The key word here is Perception. Take Mercedes Benz and what comes to your mind? A successful middle-aged CEO and prestige. How were you able to tell it? Such is their strong positioning.
In this digital age where the average consumer is bombarded with advertisements, it is quite a challenge for new businesses to stand out and grab her attention and find a place in her memory. We have assisted several of our clients in establishing their brands. So, in this post, we will look at how to build a brand.
Researching and Auditing
The first step in brand building is understanding who your customer is and also be aware of where you stand in the market currently. To achieve the same, you must be clear in what you want to offer, to whom and how you want it to be perceived – Segmentation, Targeting and Positioning.
In addition to that, one must also do a review of their competitors, their websites, advertising and so on. This would give an idea on how to compete and differentiate and what strategies to follow.
Setting Up Your Value Proposition
In this step, a you must identify your business’s core philosophies (what it stands for) such as its mission statement and values. It is also important to determine your brand’s value proposition to the consumer. It is that singular thing which makes your business yours and therefore must be strong and distinct enough to always have an edge over others.
Getting Creative
The next step is to create the look, feel, and voice of your brand – be it the tagline or a slogan or your website or an advertisement. All these should seek to convey to your customers why they must buy a good/ service from you over others.
This messaging must be persuasive to say the least and also must be carried across all marketing channels – from the website, to social media, advertisements, and packaging. Here again, it must be consistent with your core values and strategy.
Implement Strategies to Establish the Brand Identity
Brand building is a continuous process. Successful brands continually remind their target segments in innovative ways to strengthen their brand equity. With the advent of internet, there are numerous channels at your disposal to communicate directly with your target audience. However, it has become challenging, given the information clutter on the web. Therefore, it becomes all the more important to formulate relevant strategies as per the channel to solidify your brand.
Our coders having a thorough knowledge of PHP, Magento can help you establish a robust social media presence directly with the desired target audience whether on Facebook, Twitter, YouTube or Instagram.
Refining the Brand Identity
Times change and with that attitudes, technologies, preferences and the like also change. You must routinely analyze and refine your brand from time to time to stay competitive in the long run.
You can now Hire a programmer at HireIndianProgrammers who possesses the requisite digital tools and technical know how to setup your brand, track, target and test new strategies and tactics.
Content and User Interface – Two sides of the same coin
In the tech environment, the common terms used extensively when talking about the success of the website are Content and User Interface. You can reduce the bounce rate of the website by adding quality content to the website. But most of the business owners fail to concentrate on the website content and pay attention to user experience. You can Hire a Web Developer from Hire Indian Programmers to increase customer engagement.
The bond between User Interface and Content
Even if your website has attractive colours and designs without a quality content it is not possible for you to drive traffic, this may result in high bounce rate. Content is the key factor which makes the visitors stay on the website for a long time. For example, if your website has less or irrelevant content it makes the user to abandon the site, vice versa if your content is good but it is not in a readable format this will also result in the same.
So, keep in mind that Content and User Interface are the two important things to increase customer engagement for your website.
Why does Single page website work for your business?
Why does Single page website work for your business?
Instead of having lots of pages in the website, many business owners prefer to design a single page website. The user can view the content of the entire website by scrolling down the website. You can hire a Programmer from HireIndianProgrammers to give a wow effect to the website. People always like the website which is straight to the point. That is why the traffic of a single page website keeps on increasing.
Say goodbye to loading
Nobody wants to wait a long time for the page to load. Delay on the page load time can turn back the users and affects the conversion rate of the website. It is very challenging to draw the visitors and retain them for a particular amount of time. It is no more challenging with a single page website. The user can easily navigate to different sections of the website by a single click.
Signs that indicate your website needs to get redesigned
Today, your business doesn’t need just a website… it needs a well-designed, easy navigating and appealing websites that satisfy the needs of the customers. Most of the business owners do not have a clear idea of when to redesign a website. With the amount of competition in the market, it is important to get your website redesigned to meet up the demands. Here are the reasons to prove that it’s the right time to update your website.
Your website is outdated
A lavish website can cater to more things than just content. When visitor re-visits the website they expect something new from the website. You can add new animations or change the themes to give the best experience to the customers. Hire Web Developer to start working on the design of the website and give an impressive look.
Your website isn’t responsive
There may be a chance that your website is not performing well across different devices. Responsiveness is one of the main reason that compels you to redesign the website. Poor experience may break your business so you have to take responsiveness into consideration.