Designing Mobile Websites for Voice Search
When Siri was launched by Apple in 2011, Voice Search was a nascent technology. Over the years, it has emerged popular among consumers for various reasons. It has also significantly improved in terms of accuracy and reliability. Recently, Google showcased its rejuvenated Google Assistant under the Duplex program and as you can see in the below video, the developments in Voice Search are unprecedented. Clearly, the usage of Voice Search is on the rise and it is high time businesses acknowledge its importance and incorporate it to address customer needs in new ways.
HireIndianProgrammers is a leading web and mobile development company, based in India, that provides both web and mobile app development services. Over the years, a large number of clients have hired our programmers and in return, we have earned their goodwill.
Have a look at some of our assignments for our U.S clients here.
In this blogpost, we will see how to develop mobile websites, focussing on leveraging Voice Search for your business. The one thing you must remember is that customers seek voice search is because of the associated convenience.
Addressing Common Queries
First of all, you must know the in and out of your business. That includes what your customers want from your business and the related queries. Make a list of all queries one would ask commonly about your business – for instance – hours of operation, live chat/ support portal, making reservations etc; By facilitating a mechanism for such common queries through Voice Search, you are directly hitting the customer’s sweet spot – convenience.
A good programmer familiar with Voice Search queries will have no trouble in finding out your business’ specific queries. She would also place useful snippets of information related to that corresponding query.
Localisation
One strong recommendation is that you localise your content related to Voice Search queries. This means everything ranging from pictures, colours to language. By advocating localisation, you are strongly appealing to the said customer. It will bring him closer to you.
Localisation is particularly useful if your business is just starting out in the local neighbourhood. For example, if your business caters to people in Texas and the Deep South, you can probably use all visuals and language and audio that appeals to a Southerner. Do everything you can to pull up your clients’ website whenever a ‘near me’ voice search query appears.
Getting Deep
Figure out what kind of questions your customers are likely to ask that pertains to your business. As a programmer, though she may not be the person responsible for the content inside the website, they will certainly be in a position to frame it in a way such that it appears consistently in Voice Search results.
This can be achieved by making use of Google Analytics data for your website and also your business’ target market. Adding answers to common queries in featured boxes on your website will greatly help the end user by highlighting it on your website or better – place it directly in voice search results.
Now that you have learnt the importance of leveraging Voice Search in your mobile website, you can hire a mobile app developer at HireIndianProgrammers and get your Voice Search powered mobile app business started right away.
Check out our Mobile App Development team at HireIndianProgrammers. Once you hire a programmer of your choice, they will be working with you 24×7 to design the perfect Voice Search for your mobile website.
Feel free to contact us here.
How To Build Your Brand?
Across the world, there are some companies that have stood the test of time and more importantly are known to people across the world. Reason? Their strong and sustainable brand equity. Brand Equity refers to the value generated by the unique perception of the consumer regarding that brand’s product or service. The key word here is Perception. Take Mercedes Benz and what comes to your mind? A successful middle-aged CEO and prestige. How were you able to tell it? Such is their strong positioning.
In this digital age where the average consumer is bombarded with advertisements, it is quite a challenge for new businesses to stand out and grab her attention and find a place in her memory. We have assisted several of our clients in establishing their brands. So, in this post, we will look at how to build a brand.
Researching and Auditing
The first step in brand building is understanding who your customer is and also be aware of where you stand in the market currently. To achieve the same, you must be clear in what you want to offer, to whom and how you want it to be perceived – Segmentation, Targeting and Positioning.
In addition to that, one must also do a review of their competitors, their websites, advertising and so on. This would give an idea on how to compete and differentiate and what strategies to follow.
Setting Up Your Value Proposition
In this step, a you must identify your business’s core philosophies (what it stands for) such as its mission statement and values. It is also important to determine your brand’s value proposition to the consumer. It is that singular thing which makes your business yours and therefore must be strong and distinct enough to always have an edge over others.
Getting Creative
The next step is to create the look, feel, and voice of your brand – be it the tagline or a slogan or your website or an advertisement. All these should seek to convey to your customers why they must buy a good/ service from you over others.
This messaging must be persuasive to say the least and also must be carried across all marketing channels – from the website, to social media, advertisements, and packaging. Here again, it must be consistent with your core values and strategy.
Implement Strategies to Establish the Brand Identity
Brand building is a continuous process. Successful brands continually remind their target segments in innovative ways to strengthen their brand equity. With the advent of internet, there are numerous channels at your disposal to communicate directly with your target audience. However, it has become challenging, given the information clutter on the web. Therefore, it becomes all the more important to formulate relevant strategies as per the channel to solidify your brand.
Our coders having a thorough knowledge of PHP, Magento can help you establish a robust social media presence directly with the desired target audience whether on Facebook, Twitter, YouTube or Instagram.
Refining the Brand Identity
Times change and with that attitudes, technologies, preferences and the like also change. You must routinely analyze and refine your brand from time to time to stay competitive in the long run.
You can now Hire a programmer at HireIndianProgrammers who possesses the requisite digital tools and technical know how to setup your brand, track, target and test new strategies and tactics.
Why does Single page website work for your business?
Why does Single page website work for your business?
Instead of having lots of pages in the website, many business owners prefer to design a single page website. The user can view the content of the entire website by scrolling down the website. You can hire a Programmer from HireIndianProgrammers to give a wow effect to the website. People always like the website which is straight to the point. That is why the traffic of a single page website keeps on increasing.
Say goodbye to loading
Nobody wants to wait a long time for the page to load. Delay on the page load time can turn back the users and affects the conversion rate of the website. It is very challenging to draw the visitors and retain them for a particular amount of time. It is no more challenging with a single page website. The user can easily navigate to different sections of the website by a single click.
Difference between Static and Dynamic Website?
When thinking to create a website it is important to identify which type of website you are going to develop. There are various types of websites available on the internet on a basic scale, it is divided into two major kinds such as static and dynamic.
Static Websites
A static website is nothing but a more basic type of website with no customized coding. In these types of websites, you can code only on the client side. If you want to create a website with 3 or less than 3 pages then static is the best option to go with. Hire a Programmer to create an interactive website for your business. Static websites look like printed pages which are uncommon these days. Normally static websites do not require periodical update or maintenance. In the Static website, the visitor cannot interact with your site as compared to dynamic websites.
Benefits
- Easy to develop
- Development cost is less