Upping the SEO game with Serpstack
Business promotion has evolved over the years from simple word-of-mouth strategies to search engine rankings. With greater internet penetration and customer adoption of smartphones and technology in general, the art and science of promoting business has dramatically changed. As experienced developers in the field and having worked on several Android and iOS projects, we have come to acknowledge the importance of promoting client’s websites. Many clients approach us to hire an android developer to develop a dedicated SEO strategy. Formulating an SEO strategy, however, is an arduous task requiring constant monitoring and commitment to stay ahead of the competition. After all, figuring in the top results of Google is not an easy task. In this blogpost, we discuss about serpstack – a free, real time and accurate Google search results API. Essentially, it introduces a bit of automation to search engine optimisation.
JSON REST API
JavaScript Object Notation Representational State Transfer, this API uses the HTTP protocol for all operations – create, read, update, delete and more. JSON is very easy to read and understand for both humans and machines. serpstack runs on the JSON REST API which enables it to bring all search engine page results (SERP) of the client’s website right to the dashboard. Its credibility is high enough that it is trusted and used by major global brands.
Scalability
Be it a few hundred searches or thousands of searches or even millions, serpstack has got the capability to deliver deep insights on such data in a timely manner without any hassles. serpstack also scores high on accuracy, thereby providing clients with the know how to find value in their sacred keywords and work on the same. In fact, as part of our mobile app development services, the developer team works with clients from different domains using serpstack to build and enhance their SEO game. This has led us to formulate multidimensional strategies for different platforms, which brings us to next point.
Customisation
Some clients come to hire developers for their android applications. Others specifically request to hire an iOS developer for enhancing their SEO for that operating system. This may be because their target market might be exclusively Apple users. Be it android or iOS, serpstack can get the job done. Not only operating system, but also based on the client’s business needs, serpstack can get SERP data for the same. It doesn’t stop there. With Google, the scope is wide and includes a bunch of data types like news, images, videos and even shopping results.
Robust
The core powering serpstack is robust enough to start getting data on SERP under specified criteria right away. Even in terms of support and guidance, serpstack is robust – a team available to assist with any relevant technical issues. The software also proclaims to be very fast, delivering on requests in milliseconds.What’s more? All data are protected using bank grade 256-bit SSL encryption which is always good news for clients concerned about the website’s integrity.
Finally, with an extensive documentation, serpstack is sure to entice developers and clients alike into trying their hands on it. Therefore, if you are a person who already has a website up and running or wants to hire a developer to enhance SEO, then serpstack can significantly help in upping the SEO game.
For further queries with regard to hiring a developer, contact us by dropping a mail.
Mistakes you need to steer clear while developing your Website
If you are someone new to online business or already have an established online presence, either way, you would readily acknowledge that business websites are strongly linked to your brand image. As dedicated programmers at HireIndianProgrammers, we have a compiled a list of some blunders that you may make while developing your website.
In committing such blunders, it will heavily cost your business in terms of not only signup conversions and sales but also your brand equity.
Mistake 1 – Not Adapting to Mobile
It is 2019. Smartphones have made deep inroads into people’s lives and studies show that more than two thirds of the people browse online using their mobiles. So, it is extremely crucial that you also develop your website accordingly for the mobile version.
In fact, mobile searches are to grow from here on and adapting to mobile will help in your SERP (Search Engine Results Page). Not developing a mobile friendly website will be a loss of business potential. Clients who have hired our programmers attribute the significant boost of their sales to our successful deployment of mobile versions of websites.
Mistake 2 – Sluggish Loading Times
Time and again, we have come across this issue. Visitors coming to your website to make a purchase and learn about a new product invariably want a smooth browsing experience. Long loading times irritate the visitor and they are likely to immediately exit your site if there are other alternatives.
So guess what causes slugging loading times? Yes, you guessed it right. Too much Content. This also includes heavy images and irrelevant sliders and animations. Remember, you are conducting business online and people are here for convenience. Therefore, keep things simple – talk about your products exactly with accurate images.
Mistake 3 – Not Optimising your SEO
Programmers who have been in the game for long recognise the importance of SEO optimised content i.e making your website relevant. It means that curating your content exactly as you want your target customers to perceive your business (brand) and Google’s web crawlers.
In other words, design content that is original and unique with a set of keywords that lead directly to your business.
Mistake 4 – Not Keeping your Website Upto date
This is pretty straightforward and holds true for the conventional business as well. There MUST be regular updation of website – whether addition of content or modification of design elements and so on. In failing to do so, you are losing to competitors and visitors will not hesitate to hop on to next viable alternative.
One of the most common signs of an outdated website is the presence of dead or broken links. Any prudent programmer you hire would say that the mere presence of these links will turn away visitors.
Mistake 5 – Not paying due attention to CTA elements
CTA – Call to Action elements are those buttons and links that directly influence your signup conversions and end sales – pretty common in any e-commerce websites like Amazon. Both visibility and orderly attractiveness are the key factors when designing CTA elements.
Positioning them in a completely random and irrelevant way not only causes inconvenience to your visitors but also negatively impacts your website credibility.
In all these mistakes that we have compiled, there is a common theme – your website is never complete but rather it is always a work in progress.
By hiring our dedicated programmers at HireIndianProgrammers, we ensure that these mistakes are steered clear of throughout the software development cycle.
Get in touch with our programmers here.
Top 5 SEO Mistakes And How To Overcome It
Web Programmers and Marketers and Bloggers alike are very much familiar with the concept of Search Engine Optimisation. SEO has become so integral to web development that it can no longer be truly considered the domain of ONLY copywriters. In fact, web development companies like HireIndianProgrammers have the mandate of hiring programmers having holistic knowledge of everything in web development.
In this blogpost, our programmers will delve into some of the common SEO mistakes and also suggest measures to overcome the same. All of these errors can be fixed with modifications to web design.
Haphazard Layout:
Responsiveness and positioning of web elements in your website are of the highest order. Especially, if you run two or more versions of websites – desktop, mobile and more. Strive to make the user experience seamless and same in all versions. This refers everything from the placement of buttons and links to verifying edge-to-edge text.
In any website, the navigation bar and the header are crucial. It can make or break the number of pageviews. Especially, if you are running an e-commerce website, one look at the navigation would give a good idea of the corresponding website. For instance, ensure that the labels, links and topics are placed in a neat row with clear demarcations. The content you put there also matters – most often directly linked to your top line.
Intrusive Pop-ups:
Ask general users what they feel about pop-ups and the answer is likely that they are irritating, irrelevant or badly coercive. All this gives a bad impression about your website. Keep it to a minimum. Better, you can form a strategy to place a pop-up that is not quite intrusive – for example – placing it at the bottom part of your website.
You can hire our programmers, sit with them and work on what all could qualify for pop-up information.
Unappealing Visual Content:
Let’s face it – customers and people in general when browsing online do not like to sift through large chunks of monotonous content. Everyone needs a break. As any meticulous programmer would bear in mind, you must pay attention to the structure of your content. Find the right mix of images and content with a fair amount of breaks between every few lines.
Visual content also includes the type of fonts, sizes, colors used. The general thumb rule is that end users are likely to stay on your website for a longer time if they find it convenient and worthwhile to read your content.
Chunky Images:
The load times of websites are important indicators of a decent browsing experience. One of the many ways by which webprogrammers can ensure respectable load times – under 3 seconds – is to resize images and compress them well enough to reduce burden on your web server. Tools like TinyPNG can help you with this.
Also ensure that you don’t place any text over your images. This will hinder readability and Google’s web crawlers will not be able to detect it. You don’t want to do that if you want to increase your SEO.
Insecure User Experience:
The last thing that users browsing through your website would want is a feeling of insecurity. Go ahead and place some confidence building symbols and mechanisms such as anti-malware softwares, secure payment gateways etc;
With this list, hope you got some insights on some common SEO mistakes and how to overcome the same.
Are you in search of dedicated programmers to serve your website development / support needs? Get in touch with our programmers here.
Things you need to know before selecting an E-Commerce Platform
The E-Commerce sector has been on the upswing in the recent years and there are no indications for this to change. Having said that, if you are someone who is looking to make a foray into the crowded online business space, then there are some things that you must need sorting out before choosing an appropriate E-Commerce platform. This will ensure that you get a strong head-start and grow without any hiccups while saving costs.
In this blogpost, we will discuss some key factors that you need to consider, following which you will be able to make an informed decision in choosing from tons of options.
Host
The first and foremost thing you need to do is to be clear on the product and the market – i.e what product you are selling and whom you are selling to. For example, if you are selling just digital products, there is no worry of shipping, rather you can concentrate on e-mail marketing.
On this basis, you have to decide whether you want a self-hosted platform or hosted platform. Going the self-host way gives you more control but also you need to be sure if it has a high uptime rate. On the other hand, going the hosted platform way will take care of your every need.
Support System
This is something that you must not take lightly. Given that you are conducting business online, there are some things that might go out of your hand like – for instance – software and server crash. In these moments, it would greatly help if you have a strong customer care service from your side. So, look for platforms that provide customer service, how they provide, what they provide and so on. OpenCart provides free community or dedicated commercial support!
Pricing
The next factor you need to consider is the pricing. Every platform out there has a monthly fee. It goes without saying that the pricing will vary with the kind of host you opt for. In fact, it will be useful to make a list of features and categorise it as Must have (critical), Should Have (Important but not necessary), Could Have (Desirable but not necessary), Won’t Have (Least critical). Especially, if you’re starting out, don’t hesitate and end up compromising on essential features just for a platform at a cheaper price.
For example, the checkout area in any e-commerce website is a crucial area and most customers will look for payment options like PayPal. It would augur well for you to give preference to those platforms that offer this support. If your site doesn’t have the usual payment options, then the customer will likely move on to a different site. Lost sale, period!
Plugins
Make the most from your chosen E-Commerce platform that provides a variety of useful plugins that your business actually needs. For example, there are plugins in platforms like Shopify for specific aspects like Shipping, Accounting, tool to reward your customers to increase their loyalty and so on.
Mobile Friendly and SEO Ready
Most people are now purchasing on their smartphones. So, having a mobile friendly version of your e-commerce site will be an added advantage. In addition to that, consider search engine optimisation (SEO) for your business. This means enabling your customers to write reviews and adding blogs etc;
Having a platform that offers these services will prove to be highly beneficial, in the sense, it will not only increase your page rank but will also likely create engagement and guarantees your customer’s returning to your shop to purchase. Loyalty!
Other Things to Look Out For
Security is one major concern among customers. Ensure that the platform you choose has support for HTTPS for a safe and secure payment experience. Also check whether the said platform is Payment Card Industry (PCI) compliant.
We know that you hope to make it big with your E-Commerce venture. That is why it doesn’t hurt to look for a platform that will scale along with you without charging exorbitant fees.
Depending on your preferences, you can now hire a Magento developer or hire an OpenCart developer at HireIndianProgrammers. They will work round the clock to ensure that you get the best e-commerce platform that you want as determined by you.
For more queries, feel free to contact us here.