Top 5 SEO Mistakes And How To Overcome It
Web Programmers and Marketers and Bloggers alike are very much familiar with the concept of Search Engine Optimisation. SEO has become so integral to web development that it can no longer be truly considered the domain of ONLY copywriters. In fact, web development companies like HireIndianProgrammers have the mandate of hiring programmers having holistic knowledge of everything in web development.
In this blogpost, our programmers will delve into some of the common SEO mistakes and also suggest measures to overcome the same. All of these errors can be fixed with modifications to web design.
Haphazard Layout:
Responsiveness and positioning of web elements in your website are of the highest order. Especially, if you run two or more versions of websites – desktop, mobile and more. Strive to make the user experience seamless and same in all versions. This refers everything from the placement of buttons and links to verifying edge-to-edge text.
In any website, the navigation bar and the header are crucial. It can make or break the number of pageviews. Especially, if you are running an e-commerce website, one look at the navigation would give a good idea of the corresponding website. For instance, ensure that the labels, links and topics are placed in a neat row with clear demarcations. The content you put there also matters – most often directly linked to your top line.
Intrusive Pop-ups:
Ask general users what they feel about pop-ups and the answer is likely that they are irritating, irrelevant or badly coercive. All this gives a bad impression about your website. Keep it to a minimum. Better, you can form a strategy to place a pop-up that is not quite intrusive – for example – placing it at the bottom part of your website.
You can hire our programmers, sit with them and work on what all could qualify for pop-up information.
Unappealing Visual Content:
Let’s face it – customers and people in general when browsing online do not like to sift through large chunks of monotonous content. Everyone needs a break. As any meticulous programmer would bear in mind, you must pay attention to the structure of your content. Find the right mix of images and content with a fair amount of breaks between every few lines.
Visual content also includes the type of fonts, sizes, colors used. The general thumb rule is that end users are likely to stay on your website for a longer time if they find it convenient and worthwhile to read your content.
Chunky Images:
The load times of websites are important indicators of a decent browsing experience. One of the many ways by which webprogrammers can ensure respectable load times – under 3 seconds – is to resize images and compress them well enough to reduce burden on your web server. Tools like TinyPNG can help you with this.
Also ensure that you don’t place any text over your images. This will hinder readability and Google’s web crawlers will not be able to detect it. You don’t want to do that if you want to increase your SEO.
Insecure User Experience:
The last thing that users browsing through your website would want is a feeling of insecurity. Go ahead and place some confidence building symbols and mechanisms such as anti-malware softwares, secure payment gateways etc;
With this list, hope you got some insights on some common SEO mistakes and how to overcome the same.
Are you in search of dedicated programmers to serve your website development / support needs? Get in touch with our programmers here.
Frontend Checklist for Smooth Performance of Web Applications
In this age of digital media, businesses’ mission to establish a solid image, pull in customers and retain them for a long period have become more challenging. Especially so, if your business is just starting, it is imperative you gain solid ground by signing up new customers. This is where the Frontend experience comes into the picture. It plays an important role in the background – enabling a smooth experience for first time customers without hiccups that includes but not limited to data loading, optimisation and Background processing. That calls for a robust frontend development from an expert programmer.
Now that we have realised the importance of a good frontend experience, let us look into some of the items in the Frontend checklist to ensure a smooth performance of web applications. That includes mobile experiences also.
A Clean Document
A critical aspect of frontend development is loading speed. No one wants to wait for a sluggish site to proceed to the next page. For that, you need to write your HTML (Hyper Text Markup Language) code in a concise way. Referencing other resources within our HTML doc also matters. For instance, rather than placing CSS (Cascading Style Sheets) at the bottom, it is recommended to place it at the top to ensure a clean rendering. The same goes for the placement of Javascript. What it effectively does is saying goodbye to impatient visitors leaving the website after waiting in a blank page.
Minimal Click Events
Remember, the lesser clicks you ask from the visitor, the better likely he will end up staying in the site. This translates to successful signup conversions. Adding excessive buttons will frustrate the customer and prove that you are quite demanding! Minimal click events also mean that you have to reduce invalid click scenarios.
An Intuitive UI
By designing a UI to be intuitive, you keep the customer at the top with all the buttons at his disposal. Such should be the ease of use that includes navigation too. It can be as simple as setting contrasting colors for navigation buttons to as complex as designing the webpage to optimisation across all platforms (Web, mobile, browsers etc). Also, ensure that there is a natural flow in your website. Ultimately it will seek to guide the visitor flawlessly. This
Optimising the Images
Excessive megabyte sized images can be a potential UX killer, if you fail to optimise them. They can be optimised by removing the excess information related to the image like dates, locations, camera specifications and so on. This can massively improve loading times.
Going Minimalistic
At the end of the day, it is your business and only you know / can determine what features you want to add to your web application, thereby starting with a framework that is lightweight. No user would like a cluttered website that will only confuse them. Some minification techniques will help you eliminate unnecessary characters in the file.
If your business caters to a global market, you can opt for a CDN (Content Delivery Network) that will considerably increase the performance of your website. This will offload some of the traffic from a singular server and links to a network of servers.
You can now Hire an expert Programmer at HireIndianProgrammers, who, rest assured, can delve into your project needs and design a website with maximum performance and optimisation.