Top 5 SEO Mistakes And How To Overcome It
Web Programmers and Marketers and Bloggers alike are very much familiar with the concept of Search Engine Optimisation. SEO has become so integral to web development that it can no longer be truly considered the domain of ONLY copywriters. In fact, web development companies like HireIndianProgrammers have the mandate of hiring programmers having holistic knowledge of everything in web development.
In this blogpost, our programmers will delve into some of the common SEO mistakes and also suggest measures to overcome the same. All of these errors can be fixed with modifications to web design.
Haphazard Layout:
Responsiveness and positioning of web elements in your website are of the highest order. Especially, if you run two or more versions of websites – desktop, mobile and more. Strive to make the user experience seamless and same in all versions. This refers everything from the placement of buttons and links to verifying edge-to-edge text.
In any website, the navigation bar and the header are crucial. It can make or break the number of pageviews. Especially, if you are running an e-commerce website, one look at the navigation would give a good idea of the corresponding website. For instance, ensure that the labels, links and topics are placed in a neat row with clear demarcations. The content you put there also matters – most often directly linked to your top line.
Intrusive Pop-ups:
Ask general users what they feel about pop-ups and the answer is likely that they are irritating, irrelevant or badly coercive. All this gives a bad impression about your website. Keep it to a minimum. Better, you can form a strategy to place a pop-up that is not quite intrusive – for example – placing it at the bottom part of your website.
You can hire our programmers, sit with them and work on what all could qualify for pop-up information.
Unappealing Visual Content:
Let’s face it – customers and people in general when browsing online do not like to sift through large chunks of monotonous content. Everyone needs a break. As any meticulous programmer would bear in mind, you must pay attention to the structure of your content. Find the right mix of images and content with a fair amount of breaks between every few lines.
Visual content also includes the type of fonts, sizes, colors used. The general thumb rule is that end users are likely to stay on your website for a longer time if they find it convenient and worthwhile to read your content.
Chunky Images:
The load times of websites are important indicators of a decent browsing experience. One of the many ways by which webprogrammers can ensure respectable load times – under 3 seconds – is to resize images and compress them well enough to reduce burden on your web server. Tools like TinyPNG can help you with this.
Also ensure that you don’t place any text over your images. This will hinder readability and Google’s web crawlers will not be able to detect it. You don’t want to do that if you want to increase your SEO.
Insecure User Experience:
The last thing that users browsing through your website would want is a feeling of insecurity. Go ahead and place some confidence building symbols and mechanisms such as anti-malware softwares, secure payment gateways etc;
With this list, hope you got some insights on some common SEO mistakes and how to overcome the same.
Are you in search of dedicated programmers to serve your website development / support needs? Get in touch with our programmers here.
What You Must Know About Progressive Web Apps
With the emergence of smartphones in the past decade, internet traffic has seen a major shift. Smartphones command more than half the internet usage – meaning more people access the internet from their mobiles than other devices. However, statistics also show us that this doesn’t necessarily translate to more engagements and conversions.
As any person conducting business online including those who making a foray into mobile apps would know, engagement and conversion rates are very important and without it, the purpose of developing mobile apps, be it android or iOS, becomes irrelevant.
In this blogpost, our developers at HireIndianProgrammers make a case for Progressive Web Apps and why both android and iOS developers must readily make a transition and incorporate it into their future mobile app development services.
What are Progressive Web Apps (PWA)?
Progressive Web Apps are fairly new to the internet scene and they can be best thought of as a bridge/ link between mobile web and mobile apps. You need to be aware of just 3 criteria with respect to PWA. First, you need to be running under HTTPS and secondly you would need a web app manifest, app shell and thirdly a service worker. All these in conjunction would enable you to develop what is called a Progressive Web App.
The best thing is you can virtually convert any website into a PWA using the above three criteria.
Here’s why companies providing mobile app development services must make a beeline for PWA:
Doesn’t depend on Connectivity – This means that you grant users the boon of accessing your business products offline too – a possible game-changer for businesses due to the addition of new customers located in remote areas.
Very Secure – Because they run under HTTPS, mobile developers and business people alike can be rest assured that PWA are generally more secure than mobile websites. What’s more? PWA are also much faster and battery efficient than conventional mobile apps.
Ease of Use – PWAs remove the need for app stores giving users the option to install and add them right to the home-screen, ultimately giving more control to the user. The high responsiveness of the PWA means that users will prefer them over mobile apps or sites any day, thereby leading to more conversion rates. No irritation, whatsoever.
One step ahead of Mobile Websites – Developing websites, both for the desktop and mobile to provide a seamless experience can prove to be a challenge. PWAs on the other hand have the capability to integrate with the user’s smartphone through push notifications. The existence of the app shell boosts the look significantly. They also provide app like interactions primarily navigations making it easy for the user.
Higher Engagements – Because they are far easier to share with the outside world – a one click process, Progressive Web Apps are sure to crank up the engagement for businesses.
Conclusion
All of the special features of Progressive Web Apps enable them to become much more desirable for mobile app development service companies to create ground breaking applications, thanks to its checking of several boxes – speed, security, convenience and so on.
Are you looking for any mobile app developers to develop exciting mobile applications? Look no further, you can now hire mobile app developers at HireIndianProgrammers and acquire our expert services without any messy contracts.
Top 7 Photoshop Alternatives
All of us in the web-design business would have at some point of time tried our hands in editing images and videos. Photoshop has been there in the market for many years. Though it is one of the best editing software products out there, many designers have refrained from using Photoshop owing to its expensive packages and a deep learning curve. But still, we might have lost out on developing good images in the search for alternatives. Our programmers at HireIndianProgrammers have experimented with several photo-editing software applications in different projects.
In this blogpost, we will take a look at some of the top alternatives to Photoshop worth trying out in the course of your web development projects.
PhotoLab
This software application, highly centered on photo editing, has won multiple awards over the years. PhotoLab is known for its high degree of precision and correction editing abilities. We would recommend it to people who are very serious about their images, including the tiniest details and aberrations, if any and want to always produce the best looking images for their website.
PhotoLab is available for both Mac and Windows for $ 145 one-time fee. We’d recommend it readily owing to its provision of class-leading features.
Figma
If you have a team of web-designers spread across different locations and want to bring everyone into the same project that involves, the Figma is the application for you. High on scope for innovativeness, this software application allows room for collaborative design.
Available for Windows, Mac, Linus at a $ 12 monthly subscription, one crucial advantage is that you can see the live input of your team right on your desktop.
Affinity Photo
Available at a one-time fee of $ 49.99 for both Windows and Mac, this is mainly geared towards the professionals and hard-core web-programmers, especially those who have experience with Photoshop itself. In fact, we would go as far as to say that Affinity Photo is an efficient version of Photoshop. It is performance oriented and much faster than Photoshop.
Krita
Krita could be said to be a direct alternative to Photoshop. This is because Krita’s UI is very similar to Photoshop with familiar set of tools. It is also touted as a digital programmer’s paradise, because of its support for designing on tablets. How cool and convenient is that? Now programmers could design on their tablets easily and improve their workflow.
What’s more? It is a professional and open source application having support for concept art, texture and matte, illustrations and comics.
SumoPaint
We know that some of you might not have used Photoshop till now. Fret not, for SumoPaint comes to your rescue. SumoPaint is especially very useful for beginners, those who are new to world of editing itself.
It is a free app, with UI resembling that of earlier versions of Photoshop and also has support across different operating system. Need a beginner ask more?
Pixlr X
Can’t afford to spend too much time in complex editing? Then this app is for you. Pixlr X is the next revamped version in the Pixlr series. Marketers, bloggers and programmers alike would find Pixlr X to be appealing because it has provision for editing within browser and even directly on the cloud like Dropbox.
Completely free, Pixlr has numerous features enjoying multiplatform support – something that is necessary for business people.
Photo-Paint
The most expensive alternative in this list, we recommend Photo-Paint for the complete professionals who want to do a lot more than just edit. Also, it is available only on Windows so people on Mac would have to switch to the former if they really want to use this premium alternative to Photoshop.
If you are running a business and want to make a transition into online market, you could hire dedicated programmers who would possess the requisite tech know-how to develop a full-fledged website from front-end to back-end.
We hope that this comprehensive list makes your task easier in choosing a good alternative for Photoshop.
For any queries, get in touch with our indianprogrammers here.
Growing Organically on Facebook
What does organic growth mean? It means that you grow your business from within, using your own resources and not acquiring the services of any external party. This has more benefits than you would think – the main being credibility.
Are you looking to market your business or product to a larger audience but short on funds to afford expensive marketing campaigns? Then this blogpost is for you, where we as, expert programmers at HireIndianProgrammers – a top Indian mobile app development company, seek to give you some tips to grow your business organically.
Content is always the king
Yes, it is true. Content when expressed in your own way will attract attention and translates into something more fruitful – engagements and signup conversions. So focus on content that talks about your product and demonstrate it in the best possible way. With the advent of smartphones, content consumption has evolved from leisurely reading to watching videos.
Therefore, design content with a mix of all forms – text, audio, video, animation, short presentations and so on. Diversifying your content will appeal to different consumers. More so, on facebook, where there are thousands of people, if you want your potential customers to notice you, you got to up the ante and post organic content. You could even hire a programmer from a web development company to develop your own website and integrate Facebook tools into it.
Connecting with your customers
As your posting frequency increases, there will be more engagement on your Facebook page. Engagement is like the intangible monetary unit that will reward you in later stages in your business venture. Engagement coupled with honest discussions in the forum will prove to be highly profitable. The effect is multiplied when you post content in video format. This is because a video contains more dynamic information and customers’ attention can be easily grabbed.
Make use of Facebook features like posting questions. This will invariably start a conversation and boost engagement levels around your business. In fact, having a dedicated person to deftly manage these conversations will augur well for the said product.
Groups and Events
Facebook groups are an effective way to reach out a mass instantly. You can harness the power of group – interest groups – in particular to share your content and ask people what they feel about your product. Similarly, you could also ask your employees to share their posts on your page.
Events are a great feature of Facebook as it allows a business to gather your customers, programmers, followers, employees and even other web development companies alike in one place for any kind of meeting. Apart from massively boosting your engagement, it also serves as a means to improve your brand equity, credibility and customer loyalty. You can use the events feature in Facebook to organise at least an annual meet-up.
Final Thoughts
The best advantages of any social media is that you are always somehow connected to your customers and therefore you will be in a position to gauge any changing trends including customer preferences. This will allow you to tweak your strategies as and when possible.
Things you need to know before selecting an E-Commerce Platform
The E-Commerce sector has been on the upswing in the recent years and there are no indications for this to change. Having said that, if you are someone who is looking to make a foray into the crowded online business space, then there are some things that you must need sorting out before choosing an appropriate E-Commerce platform. This will ensure that you get a strong head-start and grow without any hiccups while saving costs.
In this blogpost, we will discuss some key factors that you need to consider, following which you will be able to make an informed decision in choosing from tons of options.
Host
The first and foremost thing you need to do is to be clear on the product and the market – i.e what product you are selling and whom you are selling to. For example, if you are selling just digital products, there is no worry of shipping, rather you can concentrate on e-mail marketing.
On this basis, you have to decide whether you want a self-hosted platform or hosted platform. Going the self-host way gives you more control but also you need to be sure if it has a high uptime rate. On the other hand, going the hosted platform way will take care of your every need.
Support System
This is something that you must not take lightly. Given that you are conducting business online, there are some things that might go out of your hand like – for instance – software and server crash. In these moments, it would greatly help if you have a strong customer care service from your side. So, look for platforms that provide customer service, how they provide, what they provide and so on. OpenCart provides free community or dedicated commercial support!
Pricing
The next factor you need to consider is the pricing. Every platform out there has a monthly fee. It goes without saying that the pricing will vary with the kind of host you opt for. In fact, it will be useful to make a list of features and categorise it as Must have (critical), Should Have (Important but not necessary), Could Have (Desirable but not necessary), Won’t Have (Least critical). Especially, if you’re starting out, don’t hesitate and end up compromising on essential features just for a platform at a cheaper price.
For example, the checkout area in any e-commerce website is a crucial area and most customers will look for payment options like PayPal. It would augur well for you to give preference to those platforms that offer this support. If your site doesn’t have the usual payment options, then the customer will likely move on to a different site. Lost sale, period!
Plugins
Make the most from your chosen E-Commerce platform that provides a variety of useful plugins that your business actually needs. For example, there are plugins in platforms like Shopify for specific aspects like Shipping, Accounting, tool to reward your customers to increase their loyalty and so on.
Mobile Friendly and SEO Ready
Most people are now purchasing on their smartphones. So, having a mobile friendly version of your e-commerce site will be an added advantage. In addition to that, consider search engine optimisation (SEO) for your business. This means enabling your customers to write reviews and adding blogs etc;
Having a platform that offers these services will prove to be highly beneficial, in the sense, it will not only increase your page rank but will also likely create engagement and guarantees your customer’s returning to your shop to purchase. Loyalty!
Other Things to Look Out For
Security is one major concern among customers. Ensure that the platform you choose has support for HTTPS for a safe and secure payment experience. Also check whether the said platform is Payment Card Industry (PCI) compliant.
We know that you hope to make it big with your E-Commerce venture. That is why it doesn’t hurt to look for a platform that will scale along with you without charging exorbitant fees.
Depending on your preferences, you can now hire a Magento developer or hire an OpenCart developer at HireIndianProgrammers. They will work round the clock to ensure that you get the best e-commerce platform that you want as determined by you.
For more queries, feel free to contact us here.