The Art of Marketing through Videos
Irrespective of the business that your client is in, marketing is an integral part of their operations. In fact, in this day and age of social media clutter, targeted marketing becomes all the more critical. Accordingly, new forms of marketing emerged in the past decade along with the rise of smartphones and sharing culture. Today, it has come to the point wherein a business without an online presence cannot hope to make it big. Given that we have been in the web development space for over a decade, quite a number of foreign clients hire Indian programmers to develop applications for their business. In every project, our developer team strives hard to come up with ideas to market their business in the online space.
There are many tools to market business in the virtual world such as blogs, audio and visual media, infographics, direct marketing, email marketing, social media marketing and so on. Online marketing is evolving as we speak. For instance, the advent of chatbots has essentially combined both marketing and customer service. In this blogpost, we are going to look at why and how clients need to incorporate video marketing in their overall marketing strategy and also how it can enhance the client’s relationship with their customers. In our opinion, we feel that video marketing trump other forms of marketing like blogs and pictures. This is attributed to the general consensus that videos tend to attract and retain attention of customers better and convey a lot with less.
Dual Objective – Attract and Retain Attention
One thing we all can certainly agree is that videos are a great means of entertaining client’s customers. This is because of the simple fact that the human brain has an affinity towards movement than static visuals. Not only that, it also projects an image that the business is highly dynamic. Video marketing can especially go a long way in helping customers, in the case of companies selling sophisticated products/services. Why is this so? Often it can be tough to explain complex ideas in the written format or even pictures. It can also lead to negative feelings of frustration in case customers are not able to understand what the company is projecting. Imagine a customer having to deal with an ill-designed guide to the client’s service. Crafting elegant videos are a means to break down complex messaging and delivering to customers without any hassles.
Greater Reach and Conversions
Perhaps, the best feature of video marketing is that it is easily shareable and clients can really leverage the power of the sharing culture across platforms. All that is required is the video link which can then be used to share the client’s videos on social media platforms like Facebook, Twitter and Instagram etc. The right hashtags that aligns with the client’s business can generate a buzz in social media and ultimately result in greater number of new customers getting to know about the product/service. An entertaining video can also lead to high quality engagement from which the client can understand what the customers feel about their product. This circular flow of content generation and feedback mechanism can allow the client to continually work on their product and gives them space to be receptive to their customers.
Yet, the real edge of video marketing over other forms is its enhanced ability to get customers sign up/purchase for the client’s services. Statistically speaking, many surveys point out that customers are more likely to better remember product marketing through videos and also end up buying the same. Of course, it goes without saying that to achieve the above, clients need to create attractive and meaningful videos that not only warrants attention but also provides a compelling reason to purchase the client’s services.
Are you looking to hire programmers for developing your business website? You have come to the right place. Call us up and get started.
6 Best Node.JS Frameworks for Web App Developers
JavaScript was one among the many players that scripted the success of companies at a time when the internet was booming. It enabled developers and programmers to fashion great websites with newfound interactive elements like embedded video players, animations, and maps that ultimately sought to enrich user experience. Like any other programming language, JavaScript too evolved with different versions and additional layers launching at different times – one among them was the Node.JS framework.
It is essentially a broad environment with extensive libraries for developing advanced applications and taking web development to the next level. More importantly, they can be used to run JavaScript code outside web browsers. Clients that hire Indian programmers have taken a liking to Node.JS especially because it can be used to develop rich and efficient applications on the server-side that is also scalable.
This is why, in this blog post, we will list out some of the best Node.JS frameworks in 2021 that dedicated Node.Js developers could check out.
Top 6 Best Node.Js Frameworks For Developers:
1. Meteor–
As proclaimed by the platform, Meteor is an open-source framework that is compatible with web, mobile (both iOS and Android), and desktop. Many international companies like Mazda and Qualcomm use Meteor and rightly so – there is integration with Mongo, Vue, Angular; build applications for multiple devices; lightweight and integration of technologies. Yet the best feature of Meteor is its thriving community support that addresses developer questions on forums and hosts events.
2. Koa –
Koa is a next-generation framework designed by the people at Express with the mandate of providing a robust and lithe framework to build apps. It does away with complex code and instead incorporates an array of middleware functions that are executed in a progressive manner. Therefore, it ensures interoperability while making coding hassle-free for developers. Because it has a small footprint – meaning that it produces greater output with less input, developers would surely be enthralled working with it.
3. Socket.io–
This framework is primarily used by clients to design bi-directional and situational communication mechanisms. Boasting a web-socket architecture, this tool is all about reliability and speed –this can be leveraged in generating insightful analytics and work collaboration by multiple users. What’s more? Socket.io also helps developers to design smart chatbots for clients looking to address customer queries in a proactive manner.
4. Adonis –
This Adonis framework screams ease of use, doing everything in its power to make the developer’s work easy and bring about stability. There is a great set of documentation blogs that includes code samples for developers to get started quickly. With seamless authentication and robust database management of SQL, we are sure that developers, especially freelancers can get a hold of Node.JS.
5. Sails.JS –
It is one of the most popular MVC (Model-View-Controller) frameworks out there, that works akin to Ruby on Rails. One of the best features is the auto-generated REST APIs that help developers kick-start the backend operations without much coding. Besides many companies like Microsoft using Sails.JS, it also comes with ORM that allows it to connect any two incompatible type systems. Having support for multiple front-ends, this framework is fully written in JavaScript, allowing for speedy module development.
6. Nest.JS –
This Nest.Js is yet another progressive framework that is both versatile and extensible, as the framework incorporates adaptability and flexibility to build any sort of application with access to other libraries. One thing to note is that it helps clients, particularly big clients, that our programmer for building scalable solutions for future enterprises. The framework’s modular structure makes for smart development, testing, and maintenance of apps.
There are several Node.JS frameworks that cater to different purposes and we did find some of them interesting such as Hapi. dev, Diet.JS, Flatiron.JS, and many more. The above frameworks are just some of the favorites that we thought are worth sharing.
Have you come across any framework that we may have missed out on? Let us know your thoughts below.
Feel free to go through the developer portfolio and testimonials and if satisfied you can contact our team for hiring our web development services.
Read More:
Is Node.Js the Future of Web Development?
Node.js vs PHP: Which is better for backend development?
NodeJS vs AngularJS: Which is The Best For Your Project?
Why you need a captivating E-commerce Website for the business?
As a business owner, it is the right time to understand the growth of E-commerce trends and its benefits. With E-commerce website you can easily make your product appear online with thousands of products. E-commerce creates the best platform to showcase your products and improve your business growth. It looks like a challenging one for those who are not familiar with online shopping. Leave your worries. We, at Hire Indian Programmers, offer E-commerce services that suit your requirements. The following are the insights on “Why your business needs an E-commerce solution?”
Expand your reach
E-commerce website gives you an extensive opportunity to reach your product to every nook and corner of the world. With offline store, you can only reach a particular amount of people near to your shop. Having an online store makes it possible to reach more places. Hire an OpenCart developer from leading web development company to build up an E-commerce store.
Upcoming Graphic Design trends in 2019 (cont.)
Micro Interactions
Most of us are familiar with this term Micro interaction. It is nothing but small animations used in the mobile platform. This makes the users get curious and influence them to click the particular button. This is one of the effective ways to increase brand awareness. Use of micro animations will automatically increase the customer engagement and also creates a wow effect among them. Hire Indian Programmers has a dedicated team of designers to fulfill your business goals with attractive graphic design.
Motion Graphics
Motion Graphics is an effective way to make your visitor be engaged with the website. You can also enrich the experience of the visitors with storytelling videos. Compared to other trends the motion graphics allows you to get a better reach for your business. Don’t forget that the duration of the motion animation is less as well as an informative one.
Content and User Interface – Two sides of the same coin
In the tech environment, the common terms used extensively when talking about the success of the website are Content and User Interface. You can reduce the bounce rate of the website by adding quality content to the website. But most of the business owners fail to concentrate on the website content and pay attention to user experience. You can Hire a Web Developer from Hire Indian Programmers to increase customer engagement.
The bond between User Interface and Content
Even if your website has attractive colours and designs without a quality content it is not possible for you to drive traffic, this may result in high bounce rate. Content is the key factor which makes the visitors stay on the website for a long time. For example, if your website has less or irrelevant content it makes the user to abandon the site, vice versa if your content is good but it is not in a readable format this will also result in the same.
So, keep in mind that Content and User Interface are the two important things to increase customer engagement for your website.
UX design strategies (Continuation of Best UX design strategies)
Include Search field
The role of the search field is important which helps the user to get the desired product which they are looking for. Without search field, the user feels difficult to find the right product. The search field is a much more important factor to engage the visitors in your website. Hire a Programmer who is well experienced in handling these elements.
Include multimedia
Multimedia files like images and videos can make the user engaged and the customer happy. The videos which are present on the website grab the attention of most of the users and increase your business. By using the video on the landing page you can easily interact with the site visitors.
Effective Call to Action
Call to Action is the core of the website. Each call to action button placed in various locations of the website is used for various purposes. The call to action button is used to analyze the behavior of the customers. Don’t choose the contrast color for the website. Design the call to action button visible to all the customers.
Magento Page Content
Our extensive experience in E-commerce development helps the client to reach their business goals. We create highly functional E-commerce store for all types of businesses ranging from small startups to large scale business.