Getting your Website Popular on the Internet
Web-programmers and developers would be familiar with the concept of going viral. We, at HireIndianProgrammers – a leading web development company providing web development services, have faced our share of clients wanting to get their website viral. While there were exceptions, most of the clients hiring our programmers, did not have a full grasp on what it means and takes to go viral. In this blogpost, our experienced developers give some tips to getting your website popular in a sustained manner.
Why going Viral isn’t always good?
When a piece of information goes viral, it means that the said information will spread like a virus or a wildfire, but the duration is short-lived. But this is the internet we are talking about, where new websites/ brands are on the rise and existing ones are revamped almost on a daily basis. Moreover, programmers and clients must understand that to stand out from the myriad data in the long term, they must do more than just viral marketing.
Way Around
Web-programmers and business owners would do well sit together and chalk out a plan for developing a website and attracting, engaging and acquiring the customers over a long period – in other words – striving for organic growth. Clients hiring developers to develop websites along organic lines will be duly rewarded by Google too, for it encourages quality and recognises trust.
Personalisation is Key
The first thing that clients must do after they hire dedicated programmers for a particular web development project is to communicate the exact requirements and expectations – laying the groundwork. Programmers must focus on that element unique to the client’s business and use it as a template in everything in their web-designing. This ranges from layouts, colours, visuals, content and so on. When developers incorporate these elements on a continual basis, they are more likely to get etched in people’s minds. It also gives a consistency to the client’s brand.
Organic Content is King
Rather than going for paid posts that create impact for a short duration, it is always better to craft your way around. At the same time, developers can get in touch with their clients and get to know about the trends in their business. This can serve as inputs for generating quality content in the website – directly or indirectly contributing to sales or brand equity.Developers, by cashing on relevant trends, are also reminding customers about the brand in a non-gimmicky manner.
Final Thoughts
Ultimately, as aspiring or experienced programmers and developers, we have to try to explain to clients the reality behind going viral and that it isn’t always a good thing. Programmers must stress on having a long term vision and its associated benefits. The journey is slow but the rewards are huge.
Explore our website and get to know about our projects successfully executed by our company’s developers. You can now hire a programmer at HireIndianProgrammers by getting in touch with us here.
Web Development through the Ages
Every invention in human history has had such a profound impact in the evolution of its civilisation. All human inventions from fire, wheel to space exploration and the internet have continually raised the bar on what we can achieve.
Where it all started
When Tim-Berners Lee founded the world’s first web browser in 1990, almost 3 decades ago, only text could be displayed on a webpage. However, as we all know, web development became more sophisticated with the addition of new design elements such as images, media, gif, tables, frames and what not.
Programmers and developers who have been in the web development space for long, will readily acknowledge the massive developments that had taken place in the past two decades. From first gen software applications like Dreamweaver and FrontPage, we now have automatic drag and drop rich web design applications like Wix. It has made web design creation possible even for the non-technical people like marketers, bloggers, businesspersons and freelancers. It is now possible to develop websites in a short period of time – in other words fostering a do-it-yourself culture.
In the initial stages of web development, there was a lot of coding involved. Clients who hired programmers and coders had to wait for several days for their final output. Nowadays tools like Affinity designer or even buttons make it easier for developers to create good designs in an efficient way. This increased efficiency is the hallmark of today’s web development.
The Web we know today
The massive improvements in web development also spurred the shared hosting mechanism and several free website builders, providing a workspace-for-all scene. These kind of developments prove to be beneficial to the web development community as a whole. Then arrived the era of outsourcing and software as a service (SaaS). Experienced and skilled programmers, coders and developers could now be hired for customised packages at very affordable rates from developing countries. The advent of outsourcing and SaaS meant that more time could be devoted to maintenance with a consistent stream of revenue. Several web development firms that sought to provide 24×7 services of coders and programmers cropped up in the early 2000s.
At the same time, with so much perceived progress, there were also certain downsides with regard to this industry, mainly concerned with the negative aspects of the gig economy – not providing the needed benefits to employees. Overworking was massively prevalent amongst programmers and coders hired by virtue of a contract. Although, things have improved in recent years. As with any other industry, those in the web development field also fear obsolescence owing to the abundance of code-free web design tools.
Yet, programmers must remember that web design is a creative field and thus a market. With new businesses sprouting up and business people wanting to promote them in the most innovative or targeted way possible, there will always be clients to hire dedicated programmers and developers.
The key take away from this blogpost is that web development is here to stay for a long time, even though it may change forms occasionally.
We, at HireIndianProgrammers, provide a range of web development services across platforms. If you are starting a new online business or want to expand your online presence, you have come to the right place. You can hire a programmer or hire a developer, depending on what platform (desktop/ mobile) you want to cater to. Feel free to check out our portfolio in our website. Drop an e-mail and our programmers will get back to you as soon as possible.
Are we heading towards a Single Browser Web?
The advent of the internet in the 90s saw the rise of the first gen web browsers like Lynx, Mosaic, Netscape, Internet Explorer and many more. Long story short, until the last decade, there were a number of browsers catering to end users. However, fast forward to 2019, programmers and consumers are stuck to mainly 3 browsers with a significant market share namely Google Chrome, Apple Safari and Mozilla Firefox. Internet Explorer and Microsoft Edge have a paltry share.
Anyone in business would acknowledge that competition is desirable, encourages innovation and brings out the best in everyone. But, given the current scenario, it looks like Google’s dominance is here to stay. So, where does that leave programmers and developers and what does it entail for them in a single browser world?
For a long time, Microsoft was ruling the web. Then Mozilla’s Firefox and Google’s Chrome happened and it literally changed the browser game. These two browsers prioritised speed and ease of use and consequently became a haven for web designers, developers and hard-core programmers. Companies providing a wide array of web development services preferred these browsers that provided the latest features. End users almost always turn a blind eye to the default buggy Internet Explorer and use it only once – just for installing Chrome or Firefox. Things took a dramatic turn with the boom of smartphones and the not-so-gradual shift of consumers towards mobile browsing.
Given that Google bought Android and Apple pioneered the touchscreen, it was show-time thereon for both these companies. While Chrome was the default browser on android phones, Safari was the default browser on iphones. When it comes to browsers, users and developers, tend to stick with the default option provided by the Operating system, representing huge entry barriers. This is especially true with mobiles.
Developers must be aware of the problems posed in such a scenario, where one huge player dominates the market – case in point Google. It does not augur well for a truly open web. Tying the browser with the OS reflects a practice of anti-competition. For webdevelopers, this means that they have to design for one major entity and bend their designs as per the directions of the player.
On the other hand, having just one browser means easy work for developers, right from design to testing and maintenance. If there were a large number of browsers, they would have to deal with each one of them, leading to more time consumption for things like browser testing.
However, things are bound to change in a market. There might be a new player in town, posing a serious challenge to Chrome or Firefox itself could rapidly re-engineer themselves or Microsoft may be able to finally deliver on the Internet Explorer we really need or Google could fall prey to any legislative policy changes. Anything might happen and programmers must be on the lookout for such signs. They must be able to quickly adapt to the new browser – the one end users are likely to shift to. Developer forums could of be of use to individual developers because they will stay connected and be aware of the current trends.
Looking to hire a programmer to initiate your online business or develop a new rich website from scratch? Our programmers at HireIndianProgrammers provide a range of web development services covering the software development life cycle in its entirety. Having been in the field for over a decade and a half, we guarantee that you will be satisfied with our output delivered by our dedicated programmers. Proceed to check our space to know more about us and our previous projects.
How to Sell your Web Development services
While the advent of different website builders like Wix means that it is easier to design websites, it most certainly doesn’t mean you are equipped enough to design a full functional website for your business. A working business website has a lot more complexities that often requires the expertise and services of a dedicated web and mobile app development company.
In this blogpost, seasoned web programmers at HireIndianProgrammers give you insights on approaching and converting reluctant prospects. Clients can be of every kind and we programmers as part of a leading web and mobile app development company, have come across our share of different clients. It is a challenge in itself to get in fruitful conversation with them.
- Let’s start with the basics – The norms of communication between the client and salesperson mandate courtesy on the latter’s part at all situations and circumstances. The client is more likely to hire a programmer if he is a courteous person.
- When clients start off with an air of reluctance and impatience, rather than treating it as a difficult situation, your task becomes cut out. Be fully prepared with a concise explanation on what you plan to achieve with them – deliberate on the benefits rather than features.
- Having been in the programming field for a long time, you must obviously know the merits of developing and maintaining an in-house website over social media. Now you just have to convey in a language that can be understood by clients who might construe it differently. Focus on specifics of what the website can possibly do for their business
- Do your research before embarking on a conversation with the client – if at all the client already has a working website, identify real flaws with it that might affect the online business and work on feasible solutions to improve the same.
- If the client is hesitant to hire your services, engage in some sort of confidence building actions – for instance – demonstrating your workflow can result in winning immediate brownie points for you and further remove any remaining doubts in the client’s mind.
- As stated earlier, doing your research and trying to understand the client’s business is important. Since it must likely be your niche, go one step further and gather some similar projects that you successfully completed as a programmer and show it to the client.
- Now comes the pricing part. Here three possible cases can arise. If the client doesn’t have the required budget at the time, thank them and make sure to do a follow up at a later point of time. If the client still doesn’t see the value in your services, it is better to move on rather than arguing or worse, dropping your price. If you see the client to show signs of bargaining, it is crucial not to lose ground and reduce price but leave them be.
- Never make false promises for the sake of closing deals, instead make promises that you can actually deliver on.
- Devote time to prepare precise contracts and make the client agree to and sign the same. This projects professionalism.
Hope you found this post to be helpful. HireIndianProgrammers has been in the industry for more than a decade and our programmers have delivered several web and mobile app development projects successfully. Our clients, mostly from the US and also the UK, have continually hired the services of our programmers in a variety of projects, some of them lasting for years.
Contact us here to get in conversation with our programmers.
Growing Organically on Facebook
What does organic growth mean? It means that you grow your business from within, using your own resources and not acquiring the services of any external party. This has more benefits than you would think – the main being credibility.
Are you looking to market your business or product to a larger audience but short on funds to afford expensive marketing campaigns? Then this blogpost is for you, where we as, expert programmers at HireIndianProgrammers – a top Indian mobile app development company, seek to give you some tips to grow your business organically.
Content is always the king
Yes, it is true. Content when expressed in your own way will attract attention and translates into something more fruitful – engagements and signup conversions. So focus on content that talks about your product and demonstrate it in the best possible way. With the advent of smartphones, content consumption has evolved from leisurely reading to watching videos.
Therefore, design content with a mix of all forms – text, audio, video, animation, short presentations and so on. Diversifying your content will appeal to different consumers. More so, on facebook, where there are thousands of people, if you want your potential customers to notice you, you got to up the ante and post organic content. You could even hire a programmer from a web development company to develop your own website and integrate Facebook tools into it.
Connecting with your customers
As your posting frequency increases, there will be more engagement on your Facebook page. Engagement is like the intangible monetary unit that will reward you in later stages in your business venture. Engagement coupled with honest discussions in the forum will prove to be highly profitable. The effect is multiplied when you post content in video format. This is because a video contains more dynamic information and customers’ attention can be easily grabbed.
Make use of Facebook features like posting questions. This will invariably start a conversation and boost engagement levels around your business. In fact, having a dedicated person to deftly manage these conversations will augur well for the said product.
Groups and Events
Facebook groups are an effective way to reach out a mass instantly. You can harness the power of group – interest groups – in particular to share your content and ask people what they feel about your product. Similarly, you could also ask your employees to share their posts on your page.
Events are a great feature of Facebook as it allows a business to gather your customers, programmers, followers, employees and even other web development companies alike in one place for any kind of meeting. Apart from massively boosting your engagement, it also serves as a means to improve your brand equity, credibility and customer loyalty. You can use the events feature in Facebook to organise at least an annual meet-up.
Final Thoughts
The best advantages of any social media is that you are always somehow connected to your customers and therefore you will be in a position to gauge any changing trends including customer preferences. This will allow you to tweak your strategies as and when possible.