How To Build Your Brand?
Across the world, there are some companies that have stood the test of time and more importantly are known to people across the world. Reason? Their strong and sustainable brand equity. Brand Equity refers to the value generated by the unique perception of the consumer regarding that brand’s product or service. The key word here is Perception. Take Mercedes Benz and what comes to your mind? A successful middle-aged CEO and prestige. How were you able to tell it? Such is their strong positioning.
In this digital age where the average consumer is bombarded with advertisements, it is quite a challenge for new businesses to stand out and grab her attention and find a place in her memory. We have assisted several of our clients in establishing their brands. So, in this post, we will look at how to build a brand.
Researching and Auditing
The first step in brand building is understanding who your customer is and also be aware of where you stand in the market currently. To achieve the same, you must be clear in what you want to offer, to whom and how you want it to be perceived – Segmentation, Targeting and Positioning.
In addition to that, one must also do a review of their competitors, their websites, advertising and so on. This would give an idea on how to compete and differentiate and what strategies to follow.
Setting Up Your Value Proposition
In this step, a you must identify your business’s core philosophies (what it stands for) such as its mission statement and values. It is also important to determine your brand’s value proposition to the consumer. It is that singular thing which makes your business yours and therefore must be strong and distinct enough to always have an edge over others.
Getting Creative
The next step is to create the look, feel, and voice of your brand – be it the tagline or a slogan or your website or an advertisement. All these should seek to convey to your customers why they must buy a good/ service from you over others.
This messaging must be persuasive to say the least and also must be carried across all marketing channels – from the website, to social media, advertisements, and packaging. Here again, it must be consistent with your core values and strategy.
Implement Strategies to Establish the Brand Identity
Brand building is a continuous process. Successful brands continually remind their target segments in innovative ways to strengthen their brand equity. With the advent of internet, there are numerous channels at your disposal to communicate directly with your target audience. However, it has become challenging, given the information clutter on the web. Therefore, it becomes all the more important to formulate relevant strategies as per the channel to solidify your brand.
Our coders having a thorough knowledge of PHP, Magento can help you establish a robust social media presence directly with the desired target audience whether on Facebook, Twitter, YouTube or Instagram.
Refining the Brand Identity
Times change and with that attitudes, technologies, preferences and the like also change. You must routinely analyze and refine your brand from time to time to stay competitive in the long run.
You can now Hire a programmer at HireIndianProgrammers who possesses the requisite digital tools and technical know how to setup your brand, track, target and test new strategies and tactics.
EMERGING TECHNOLOGIES IN 2019
Since the advent of the internet revolution in the early 2000, there have been massive developments in the technosphere. If we look in the Indian context, hardly a couple of decades back, Landlines and bulky televisions were still so much in use, whereas now they are things of the past replaced by media oriented Smartphones. It would be no exaggeration to state that technology has significantly creeped into human beings’ daily life.
HireIndianProgrammers being the software development space, keeps it itself abreast of the developments in technology so as to better serve our customers and stay ahead in the competition.
As we step in to 2019, we take a look at some of the emerging technologies that will progress to next stage of significant disruption and omnipresence.
Artificial Intelligence
Artificial Intelligence has been in existence since the 50s but has now acquired new meaning and applications. It has transformed from mere observation and recognition to learning and analysis. Earlier, data scientists had to partner with application developers to create AI infused solutions. Now developers can work by themselves using a set of predefined models.
This would enable the developer with an ecosystem of AI algorithms and models, as well as development tools tailored to integrating AI capabilities and models into a solution. In addition to that, AI can also be applied to every stage of the development process itself (automation) including application development and testing. It won’t be too far in the future until we see specialised jobs in the AI domain. Ultimately, the scope of AI will expand to the level of non-professionals’ ability to use AI driven tools to automatically generate new solutions. In short, flexibility will be the new norm bringing new efficiency to the table. Hire our developers who have worked with a diverse range of clients and therefore acquired the ability to adapt themselves to their needs.
Blockchain
Blockchain is a type of distributed ledger. This disruptive technology will enable to transfer information of all kinds in a transparent way that ultimately builds trust and reduce friction across business ecosystems – in the end lowering costs and transaction settlement times significantly. Attempting fraud will soon be a thing of the past. Every digital transaction will be stored as records and therefore tracking will be much more extensive and easier.
The trust placed in banks and other financial institutions is a single version of the truth. Blockchain provides an alternative trust mode and removes the need for central authorities in arbitrating transactions. However, the technology needs to undergo more improvements in order to pass the regulatory test. Not withstanding, there is potential for good disruption. Therefore, Leaders must acknowledge and evaluate it to better adopt it in the coming years.
IoT
IoT stands for Internet of Things. This technology seeks to connect all electronic devices, share information, analyse data and implement actions accordingly. For example, parking sensors, headlights and traffic signals can work in sync and assist in coordinated action. This could bring down the number of fatalities and also improve traffic flow. Smart home solutions, smart grids, smart city etc all have the basis on Internet of Things. One can switch on/off lights and control any mechanical devices with a tap on their mobiles.
What does it mean for businesses? It means a change in their business models or their supply chains or customer service delivery systems making it imperative for them to be aware of it and incorporate it wherever necessary.
All the above technologies seek to connect us and enable us to collaborate more. Entirely new businesses (and models) will come to the fore and with that come new challenges. We keep ourselves updated with the latest trends and work closely with our clients to create unique solutions. Have a look at some of our projects here.
Why does Single page website work for your business?
Why does Single page website work for your business?
Instead of having lots of pages in the website, many business owners prefer to design a single page website. The user can view the content of the entire website by scrolling down the website. You can hire a Programmer from HireIndianProgrammers to give a wow effect to the website. People always like the website which is straight to the point. That is why the traffic of a single page website keeps on increasing.
Say goodbye to loading
Nobody wants to wait a long time for the page to load. Delay on the page load time can turn back the users and affects the conversion rate of the website. It is very challenging to draw the visitors and retain them for a particular amount of time. It is no more challenging with a single page website. The user can easily navigate to different sections of the website by a single click.
Don’t look for reasons – Migrate your Enterprise website to WordPress (cont.)
Bring up to date
Technology is getting updated day by day. To keep your website with the modern trends WordPress is regularly updated. Once your website is developed by the professionals then further you don’t need assistance while updating your website. You can Hire a Web Developer from reputed companies like HireIndianProgrammers to design a user-friendly website.
Responsive
Migration will give positive impact to SEO
Plugins available in WordPress platform make your site more SEO – friendly. It is one of the important reasons why people do migrate their website to WordPress platform. As we have already discussed, the WordPress platform best suits to create a secure and user-friendly website.
Key Metrics for apps to ensure its Market fit
Brands started developing a mobile application to meet the requirements of the customers as well as to increase the ROI of their business. There are billions of apps available in the play store with more than 40 billion downloads. Do you think the metrics like clicks and rating are enough to assess the success of the mobile apps? Nope, there are number of factors you have to determine to ensure your mobile app is fit in the market. HireIndianProgrammers, the best Mobile app Development company in India helps you to increase the user engagement of your app.
Understanding the app market
Before looking for the different aspects of the mobile app, as a business owner you have to understand who the potential customers for your business are. Make an analysis of the features initially which you have missed in the app by comparing yours with the competitors. Try to get feedback from the user and start optimizing the elements based on the needs.