The Art of Marketing through Videos
Irrespective of the business that your client is in, marketing is an integral part of their operations. In fact, in this day and age of social media clutter, targeted marketing becomes all the more critical. Accordingly, new forms of marketing emerged in the past decade along with the rise of smartphones and sharing culture. Today, it has come to the point wherein a business without an online presence cannot hope to make it big. Given that we have been in the web development space for over a decade, quite a number of foreign clients hire Indian programmers to develop applications for their business. In every project, our developer team strives hard to come up with ideas to market their business in the online space.
There are many tools to market business in the virtual world such as blogs, audio and visual media, infographics, direct marketing, email marketing, social media marketing and so on. Online marketing is evolving as we speak. For instance, the advent of chatbots has essentially combined both marketing and customer service. In this blogpost, we are going to look at why and how clients need to incorporate video marketing in their overall marketing strategy and also how it can enhance the client’s relationship with their customers. In our opinion, we feel that video marketing trump other forms of marketing like blogs and pictures. This is attributed to the general consensus that videos tend to attract and retain attention of customers better and convey a lot with less.
Dual Objective – Attract and Retain Attention
One thing we all can certainly agree is that videos are a great means of entertaining client’s customers. This is because of the simple fact that the human brain has an affinity towards movement than static visuals. Not only that, it also projects an image that the business is highly dynamic. Video marketing can especially go a long way in helping customers, in the case of companies selling sophisticated products/services. Why is this so? Often it can be tough to explain complex ideas in the written format or even pictures. It can also lead to negative feelings of frustration in case customers are not able to understand what the company is projecting. Imagine a customer having to deal with an ill-designed guide to the client’s service. Crafting elegant videos are a means to break down complex messaging and delivering to customers without any hassles.
Greater Reach and Conversions
Perhaps, the best feature of video marketing is that it is easily shareable and clients can really leverage the power of the sharing culture across platforms. All that is required is the video link which can then be used to share the client’s videos on social media platforms like Facebook, Twitter and Instagram etc. The right hashtags that aligns with the client’s business can generate a buzz in social media and ultimately result in greater number of new customers getting to know about the product/service. An entertaining video can also lead to high quality engagement from which the client can understand what the customers feel about their product. This circular flow of content generation and feedback mechanism can allow the client to continually work on their product and gives them space to be receptive to their customers.
Yet, the real edge of video marketing over other forms is its enhanced ability to get customers sign up/purchase for the client’s services. Statistically speaking, many surveys point out that customers are more likely to better remember product marketing through videos and also end up buying the same. Of course, it goes without saying that to achieve the above, clients need to create attractive and meaningful videos that not only warrants attention but also provides a compelling reason to purchase the client’s services.
Are you looking to hire programmers for developing your business website? You have come to the right place. Call us up and get started.
How to Deal with Inherited Code
As experienced programmers we would have undertaken several web development projects. It might be on any domain –WordPress, PHP Development or even mobile app development. Most times clients approach and hire developers for new projects. Developers and coders would have to sit with the client and discuss about the exact requirements and then proceed with the development. However, sometimes clients may also hire programmers to carry on with a prior project – be it for improvement or expansion. It could also be that the client may have been at odds with previous developers and wanted to reach out to a new developer. In such a scenario, programmers are handed a completed project – perfect or not perfect – and asked to continue with development for the aforementioned reasons. Having been used to executing web development projects from scratch, this sure might prove to be a serious nightmare for programmers. This is because of the fact that each coder has a unique style of coding and will most certainly differ from yours. One wrong deviation and the entire website could become buggy, to say the least.
We at HireIndianProgrammers, consist of teams of dedicated programmers and developers. Having gained significant experience from handling an array of web development services for more than a decade, we seek to give you insights on how to deal with inherited code from a prior project, through this blogpost.
Documentation is key
While being handed over a website or any mobile app project, programmers would do well to request for the documentation for the same. A programming expert would more than make do with just documentation.
Patience is a virtue
It is true and trust us, it will reward you hugely in the near future. There are no shortcuts. Clients hiring new developers would surely expect better results than earlier. So, programmers will have to commit time and efforts in going through the entire documentation, understand the code – including structures, naming conventions, CMS, syntax and so on, add/ modify your own documentation. This stage of reading (not glancing) and understanding is crucial as it will help you in understanding the website (or mobile app), thereby allowing you to accurately carry out updates. Programmers can also familiarise themselves with all the webpages in the website.
Look out for anomalies and fix them
The very task of going through the documentation will enable coders to spot anomalies such as unused Javascript libraries, complex API etc; Clients hiring fresh programmers will, in all probability, give the entire story of the software development cycle including the possible issues with earlier versions or developers. Also, whenever programmers are fixing unknown functionalities, it is simply a good practice to add comments on it. This would greatly aid the next developer.
Adapt and be consistent
While tackling inherited code, the main objective of programmers must be to deliver a readable project having longevity. The best way to accomplish this is for programmers to adapt themselves to the system and tweak their coding habits a bit. Adding your own methods will only complicate matters for the next web development team.
Dig deeper into the system
Clients hiring dedicated programmers trust that their new website would perform better than earlier on a sustainable basis. To deliver optimal results, programmers would have to dig deeper and get their hands on more relevant data such as the kind of devices end users are using. These kind of data will help developers anticipate possible failure scenarios in testing stage of software development.Coders can make use of any speed test and design responsiveness tools to check for performance issues.
Finally, apart from these, there are always other challenges associated with inherited code. It might be tighter deadlines or scope creep. Whatever it may be, programmers would do well to focus on the work at hand, make room for improvement, display a positive attitude rather than indulging in a futile blame game.
Looking for programming experts to execute your next web development project?
You can now hire our programmers at HireIndianProgrammers. Contact us here.