Things you need to know before selecting an E-Commerce Platform
The E-Commerce sector has been on the upswing in the recent years and there are no indications for this to change. Having said that, if you are someone who is looking to make a foray into the crowded online business space, then there are some things that you must need sorting out before choosing an appropriate E-Commerce platform. This will ensure that you get a strong head-start and grow without any hiccups while saving costs.
In this blogpost, we will discuss some key factors that you need to consider, following which you will be able to make an informed decision in choosing from tons of options.
Host
The first and foremost thing you need to do is to be clear on the product and the market – i.e what product you are selling and whom you are selling to. For example, if you are selling just digital products, there is no worry of shipping, rather you can concentrate on e-mail marketing.
On this basis, you have to decide whether you want a self-hosted platform or hosted platform. Going the self-host way gives you more control but also you need to be sure if it has a high uptime rate. On the other hand, going the hosted platform way will take care of your every need.
Support System
This is something that you must not take lightly. Given that you are conducting business online, there are some things that might go out of your hand like – for instance – software and server crash. In these moments, it would greatly help if you have a strong customer care service from your side. So, look for platforms that provide customer service, how they provide, what they provide and so on. OpenCart provides free community or dedicated commercial support!
Pricing
The next factor you need to consider is the pricing. Every platform out there has a monthly fee. It goes without saying that the pricing will vary with the kind of host you opt for. In fact, it will be useful to make a list of features and categorise it as Must have (critical), Should Have (Important but not necessary), Could Have (Desirable but not necessary), Won’t Have (Least critical). Especially, if you’re starting out, don’t hesitate and end up compromising on essential features just for a platform at a cheaper price.
For example, the checkout area in any e-commerce website is a crucial area and most customers will look for payment options like PayPal. It would augur well for you to give preference to those platforms that offer this support. If your site doesn’t have the usual payment options, then the customer will likely move on to a different site. Lost sale, period!
Plugins
Make the most from your chosen E-Commerce platform that provides a variety of useful plugins that your business actually needs. For example, there are plugins in platforms like Shopify for specific aspects like Shipping, Accounting, tool to reward your customers to increase their loyalty and so on.
Mobile Friendly and SEO Ready
Most people are now purchasing on their smartphones. So, having a mobile friendly version of your e-commerce site will be an added advantage. In addition to that, consider search engine optimisation (SEO) for your business. This means enabling your customers to write reviews and adding blogs etc;
Having a platform that offers these services will prove to be highly beneficial, in the sense, it will not only increase your page rank but will also likely create engagement and guarantees your customer’s returning to your shop to purchase. Loyalty!
Other Things to Look Out For
Security is one major concern among customers. Ensure that the platform you choose has support for HTTPS for a safe and secure payment experience. Also check whether the said platform is Payment Card Industry (PCI) compliant.
We know that you hope to make it big with your E-Commerce venture. That is why it doesn’t hurt to look for a platform that will scale along with you without charging exorbitant fees.
Depending on your preferences, you can now hire a Magento developer or hire an OpenCart developer at HireIndianProgrammers. They will work round the clock to ensure that you get the best e-commerce platform that you want as determined by you.
For more queries, feel free to contact us here.
Best E-commerce platform for online venture
Today most of the people have internet access on their mobile phones where ever they are. It makes easy and convenient for the customers to buy products online. Observing the positive prospects, it is a good idea for online startups to choose the right platform to develop a website which is essential to hit success in the E-commerce business. Hire Magento Developer India to develop and manage the day to day operations of your online store.
E-commerce Platforms
Magento
Magento is one of the most popular E-commerce platforms to create big scale web portals with high-end functionality. The developer needs to have knowledge of coding in order to develop a shopping site.
Shopify
Shopify is the mostly used E-commerce platform which allows the developer to customize the website. If you want to create a search-engine friendly website then Shopify is the best option for you.
WooCommerce
WooCommerce is a set of WordPress plugins which allows the business owners to develop SEO-friendly CMS website. You should select the E-commerce platform based on your requirements.
Speed up your Magento Store – steer ahead of the competition
Is your Magento store not quite as fast as you like? Magento is the most popular e-commerce platform having an issue related to speed. The speed of the website is one of the crucial factors to increase the sales and improve the overall experience of the customers. Hire Magento Developer India to keep the website running fast. Here are some of the ways to improve the speed of the website.
Running on latest Version
Make sure you choose the latest version Magento platform in which the bugs and issues are sorted. With the latest version, you can do considerable improvements over the past version. You can make every task easier if you upgrade your website with the latest version.
Utilize Caching
You can find your website speed is increased noticeably if you manage cache properly. There are various caching options available in the latest version of the Magento platform. You should choose the right caching mechanism to optimize the page speed with less resource.
Ways to develop an E-commerce store for your business
Building an online store can be terrifying to those who are not a technical person. Creating an online store is an effective way to get a benefit through your business. You can Hire OpenCart Developer India to make your online store more popular. When deciding to develop an online store you should follow the two ways which are listed below
E-commerce platform
Among the numerous platforms available in the market you should choose the best one in order to improve the performance of your online store. Magento and OpenCart are the most preferred platforms used by many of the top web development companies like HireIndianProgrammers.
Marketplace
The marketplace may be different based on the target audience and marketing strategy. There are two types of marketplaces such as horizontal and vertical. Horizontal marketing is nothing but you sell your product to everyone. Vertical marketing is selling the products in the specific industry.
Best E-commerce platform for your business
Shopify
Shopify is one of the well-known e-commerce platforms now. Shopify seems to be the little bit expensive but it offers outstanding customer support and improved user experience. The development process in this platform is fast compared to other platforms. One of the important features of Shopify platform is that this platform has blogging software.
OpenCart
Compared to other platforms OpenCart is pretty easy to develop. Hire OpenCart Developer to create a top-notch secured solution for your business. There are number of communities available to give support to the developer during the web development process. This is the best way to create a cost-effective solution.
Square Space
Square space provides beautiful and robust themes to arrange the products in a unique way. With the help of this platform, you can easily create an online store for any type of business. With the single click, you can easily add or modify the product list.
Which E-commerce Platform ideal for your business?
Not sure which is the best platform to create an E-commerce store? There are number of E-commerce platforms available for the startups to choose from. By choosing the correct platform you can easily fulfill the requirement of the customers. Hire Magento Developer from the leading company like HireIndianProgrammers, who not only understand your requirement but also suggest you to choose the latest technology.
Magento
Magento is an Open source platform that many developers prefer to develop. It is elastic and provides an effective solution for both large-scale as well as small-scale businesses. Hire a developer who knows how to create a scalable and user-friendly e-commerce solution for your business.
WooCommerce
WooCommerce is a WordPress plugin which is one of the most chosen E-commerce platforms. If you have an idea to create a website with easy navigation and classy then WooCommerce is the best option for you.