How Social Media can affect your Web Design Business?
Posted by HIP on March 7, 2019 · Leave a Comment
The world of Marketing saw new avenues with the advent of social media in the early 2000s. It has become so omnipresent and can be considered as a necessary evil, for it can make or break or your business. A good social media presence can ensure that you get noticed by prospective clients.
HireIndianProgrammers is a leading player in the software development business having expertise in several domains like web design, mobile app development etc. Ever since we started this venture, we have bagged multiple projects from different businesses (clients) of varying sizes based out of the U.S thereby earning their goodwill gradually.
In this blogpost, we will look at some of the Dos and Don’ts of Social Media Marketing for your web design business.
Managing Your Social Media Activity Wisely
Using social media has both its pros and cons. Posting nothing will not bring you up in client searches and posting too much will create a perception that you are non-professional. Meticulously posting online is therefore required to create a good impression. You must strike the right balance. Astute web developers keep their profiles always updated. That will give your client the message that you are active in your professional life. Also be true to yourself when it comes to posting about your projects.
Ensure that you give importance to quality rather than quantity while posting and engage in relevant conversation in social media such that it always revolves around your niche. That projects to your clients your passion and no-nonsense attitude.
Coming Up with The Right Content
Social Media is a like virtual ocean of a multitude of topics to discuss about. Make wise use of it and share those content that relates with your business or your field. At the same time, take effort to come up with your own posts. This will give a touch of originality to your posts. Simply copying and pasting content from one place to your social media front will damage your credibility.
Remember, content is always the king. Create content such that clients will be bound to get to know more about you. Also, if people come tapping on your posts, engage meaningfully and evolve it into a conversation. This must ultimately serve the purpose of promoting your business behind the keyboard typing. Refrain from obvious sales pitch posts.
A dedicated web designer will talk about her best web design practices in a positive way!
Some Don’ts
As far as possible, stay away from sensitive topics like politics, religion or any violent content. Stick to your business and share content related to it. Clients want to see a professional and bringing your personal life/opinion will sort of undo that image.
Finally, no client likes a distrustful employee. Badmouthing about your past clients or bringing into public any negative past experiences or leaking any confidential information will certainly bring down your level of reliability.
Using Social Media the right way is of prime importance because whatever you post online will be scrutinised by clients as hard as the ones you publish on your own website. A good programmer would acknowledge that for one to get noticed by clients, she mustn’t try hard and follow a professional etiquette.
You can get started in your website development process by first checking out our team at HireIndianProgrammers, their credentials, area of expertise and previous work.
You can then proceed to hire a web developer from HireIndianProgrammers.
For more queries, contact us here.
SEO Friendly Web Design
Posted by HIP on February 22, 2019 · Leave a Comment
When it comes to building websites for your business, especially if it concerns a brand, you will need to follow a set of mantras. SEO – Search Engine Optimisation is one among them. An SEO friendly website will allow your website to drive a good amount of organic traffic – very important for the success of business websites. More organic traffic means more customers.
This methodological process can be executed impressively by letting an experienced SEO company to do the website design and development for you. With a dedicated team of programmers at HireIndianProgrammers, all your SEO needs comes to an end.
In this blogpost, we will provide some tips on creating an SEO friendly web design.
Title Tag
This is crucial from an SEO point of view because, titles are the first to be crawled by search engines and therefore must include the most important keywords you as a business want to rank in search engines.
Responsive Web Design
Responsiveness is key for search engine optimisation of your website. Using a lot of flash, for instance, on your website can badly impact your website. Use it wherever necessary.
Reducing load times will result in more customers staying in your website, thereby resulting in more signup conversions, boosting business. In this respect, it is highly imperative that you hire the right programmer because only such a person will wholly understand its significance and do everything in her power to develop an efficient website.
Image Optimisation
In addition to text optimisation in your site, you must also attempt to optimise your images. This is because images have a lot of data and pose loading problems in user devices.
Image optimisation can be achieved by employing smart SEO tactics such as choosing small to medium images and including potential keywords under the alt tag of your images. This will improve your search engine optimisation.
Be Specific
Out of a billion websites, if you want your business website to improve in search engine rankings, then you have to be more specific. Anything you put on your website, including URLs, has to be user friendly. This will let the search engine know about your site in detail.
Hiring the right programmer is therefore imperative, for she will know to ask the exact specificationsof your business.
Platform Optimisation
With more kind of devices in the market, customers are accessing the same web from different sources. This calls for optimisation across devices. It is very likely customers will prefer accessing your website on their mobile devices. Therefore, being mobile friendly is an important aspect from an SEO standpoint.
A good programmer would know for a fact that a greater emphasis on mobile SEO development is preferred in recent years.
Social Media
Incorporating social media tools in your website will help it rank better in the search engine. In whatever social media your business may have an account, it is beneficial to include those corresponding icons in your site. This will allow your business to be more personable for your customers. And, bring more personable will result in increasing your customers’ loyalty.
You can get started in your website development process by first checking out our team at HireIndianProgrammers, their credentials, area of expertise and previous work.
You can then proceed to hire a programmer from HireIndianProgrammers.
For more queries, contact us here.
How to increase the Mobile app user Engagement with onboarding?
Posted by HIP on December 3, 2018 · Leave a Comment
From the recent study, it is proved that one in four users relinquish using the mobile application after using that. We all know that the initial step to reach the customer is onboarding, which helps to educate the users on the application. Before getting to that, you have to work on the retention strategies to improve the customer engagement.
Flawless onboarding process
The important thing you have to deliberate before onboarding the application is to check the functionalities. Engagement strategy will depend on various factors including navigation, simple registration forms, social media and so on. You have to check all these on the development phase of the mobile application.
Personalization
User personalization is a simple thing yet effective tactic to increase user engagement. You can give personalized services by addressing their names and understanding their purchasing patterns. This helps to offer the unique experience to each and every customer. HireIndianProgrammers, the best Mobile app development company in India helps to create a pleasing mobile application for your business.