Key Metrics for apps to ensure its Market fit (Cont.)
Number of Downloads
To achieve success in the mobile app, the key metric you should never forget to determine is the number of downloads. Once the user starts seeing your app in the store they simply download it and use. When the user feels happy about your application they suggest it to their friends. If the number of downloads has increased over a particular period of time then it’s a good sign that indicates the growth of your business.
Time in the app
Time is used to determine how long the users stay in the mobile application on a daily basis. If the session time is less then you should understand the behavior of the customers. Hire a Coder who understands the behavior of the users and design a mobile application according to that. You should concentrate on the app load time when measuring the metrics of the app.
Engagement
Engagement is another important metric to measure. It is used to know how the user interacts with the application and when they feel difficult to interact and so on. You should optimize the features to offer a seamless experience to the users.
Key Metrics for apps to ensure its Market fit
Brands started developing a mobile application to meet the requirements of the customers as well as to increase the ROI of their business. There are billions of apps available in the play store with more than 40 billion downloads. Do you think the metrics like clicks and rating are enough to assess the success of the mobile apps? Nope, there are number of factors you have to determine to ensure your mobile app is fit in the market. HireIndianProgrammers, the best Mobile app Development company in India helps you to increase the user engagement of your app.
Understanding the app market
Before looking for the different aspects of the mobile app, as a business owner you have to understand who the potential customers for your business are. Make an analysis of the features initially which you have missed in the app by comparing yours with the competitors. Try to get feedback from the user and start optimizing the elements based on the needs.