The Art of Marketing through Videos
Irrespective of the business that your client is in, marketing is an integral part of their operations. In fact, in this day and age of social media clutter, targeted marketing becomes all the more critical. Accordingly, new forms of marketing emerged in the past decade along with the rise of smartphones and sharing culture. Today, it has come to the point wherein a business without an online presence cannot hope to make it big. Given that we have been in the web development space for over a decade, quite a number of foreign clients hire Indian programmers to develop applications for their business. In every project, our developer team strives hard to come up with ideas to market their business in the online space.
There are many tools to market business in the virtual world such as blogs, audio and visual media, infographics, direct marketing, email marketing, social media marketing and so on. Online marketing is evolving as we speak. For instance, the advent of chatbots has essentially combined both marketing and customer service. In this blogpost, we are going to look at why and how clients need to incorporate video marketing in their overall marketing strategy and also how it can enhance the client’s relationship with their customers. In our opinion, we feel that video marketing trump other forms of marketing like blogs and pictures. This is attributed to the general consensus that videos tend to attract and retain attention of customers better and convey a lot with less.
Dual Objective – Attract and Retain Attention
One thing we all can certainly agree is that videos are a great means of entertaining client’s customers. This is because of the simple fact that the human brain has an affinity towards movement than static visuals. Not only that, it also projects an image that the business is highly dynamic. Video marketing can especially go a long way in helping customers, in the case of companies selling sophisticated products/services. Why is this so? Often it can be tough to explain complex ideas in the written format or even pictures. It can also lead to negative feelings of frustration in case customers are not able to understand what the company is projecting. Imagine a customer having to deal with an ill-designed guide to the client’s service. Crafting elegant videos are a means to break down complex messaging and delivering to customers without any hassles.
Greater Reach and Conversions
Perhaps, the best feature of video marketing is that it is easily shareable and clients can really leverage the power of the sharing culture across platforms. All that is required is the video link which can then be used to share the client’s videos on social media platforms like Facebook, Twitter and Instagram etc. The right hashtags that aligns with the client’s business can generate a buzz in social media and ultimately result in greater number of new customers getting to know about the product/service. An entertaining video can also lead to high quality engagement from which the client can understand what the customers feel about their product. This circular flow of content generation and feedback mechanism can allow the client to continually work on their product and gives them space to be receptive to their customers.
Yet, the real edge of video marketing over other forms is its enhanced ability to get customers sign up/purchase for the client’s services. Statistically speaking, many surveys point out that customers are more likely to better remember product marketing through videos and also end up buying the same. Of course, it goes without saying that to achieve the above, clients need to create attractive and meaningful videos that not only warrants attention but also provides a compelling reason to purchase the client’s services.
Are you looking to hire programmers for developing your business website? You have come to the right place. Call us up and get started.
6 Best Node.JS Frameworks for Web App Developers
JavaScript was one among the many players that scripted the success of companies at a time when the internet was booming. It enabled developers and programmers to fashion great websites with newfound interactive elements like embedded video players, animations, and maps that ultimately sought to enrich user experience. Like any other programming language, JavaScript too evolved with different versions and additional layers launching at different times – one among them was the Node.JS framework.
It is essentially a broad environment with extensive libraries for developing advanced applications and taking web development to the next level. More importantly, they can be used to run JavaScript code outside web browsers. Clients that hire Indian programmers have taken a liking to Node.JS especially because it can be used to develop rich and efficient applications on the server-side that is also scalable.
This is why, in this blog post, we will list out some of the best Node.JS frameworks in 2021 that dedicated Node.Js developers could check out.
Top 6 Best Node.Js Frameworks For Developers:
1. Meteor–
As proclaimed by the platform, Meteor is an open-source framework that is compatible with web, mobile (both iOS and Android), and desktop. Many international companies like Mazda and Qualcomm use Meteor and rightly so – there is integration with Mongo, Vue, Angular; build applications for multiple devices; lightweight and integration of technologies. Yet the best feature of Meteor is its thriving community support that addresses developer questions on forums and hosts events.
2. Koa –
Koa is a next-generation framework designed by the people at Express with the mandate of providing a robust and lithe framework to build apps. It does away with complex code and instead incorporates an array of middleware functions that are executed in a progressive manner. Therefore, it ensures interoperability while making coding hassle-free for developers. Because it has a small footprint – meaning that it produces greater output with less input, developers would surely be enthralled working with it.
3. Socket.io–
This framework is primarily used by clients to design bi-directional and situational communication mechanisms. Boasting a web-socket architecture, this tool is all about reliability and speed –this can be leveraged in generating insightful analytics and work collaboration by multiple users. What’s more? Socket.io also helps developers to design smart chatbots for clients looking to address customer queries in a proactive manner.
4. Adonis –
This Adonis framework screams ease of use, doing everything in its power to make the developer’s work easy and bring about stability. There is a great set of documentation blogs that includes code samples for developers to get started quickly. With seamless authentication and robust database management of SQL, we are sure that developers, especially freelancers can get a hold of Node.JS.
5. Sails.JS –
It is one of the most popular MVC (Model-View-Controller) frameworks out there, that works akin to Ruby on Rails. One of the best features is the auto-generated REST APIs that help developers kick-start the backend operations without much coding. Besides many companies like Microsoft using Sails.JS, it also comes with ORM that allows it to connect any two incompatible type systems. Having support for multiple front-ends, this framework is fully written in JavaScript, allowing for speedy module development.
6. Nest.JS –
This Nest.Js is yet another progressive framework that is both versatile and extensible, as the framework incorporates adaptability and flexibility to build any sort of application with access to other libraries. One thing to note is that it helps clients, particularly big clients, that our programmer for building scalable solutions for future enterprises. The framework’s modular structure makes for smart development, testing, and maintenance of apps.
There are several Node.JS frameworks that cater to different purposes and we did find some of them interesting such as Hapi. dev, Diet.JS, Flatiron.JS, and many more. The above frameworks are just some of the favorites that we thought are worth sharing.
Have you come across any framework that we may have missed out on? Let us know your thoughts below.
Feel free to go through the developer portfolio and testimonials and if satisfied you can contact our team for hiring our web development services.
Read More:
Is Node.Js the Future of Web Development?
Node.js vs PHP: Which is better for backend development?
NodeJS vs AngularJS: Which is The Best For Your Project?
Obsolete Web-designs That Developers Must Phase Out
Web developers who have been in this field for more than a decade, like us, would have undertaken several software projects for their clients across platforms. In the course of this period, they might have taken a liking to some design elements and used it extensively in these web development projects. It could have even gone on to become their trademark or touch with every project. However, as with most things in life, design elements can also become obsolete. It is therefore important for developers to remember that they need to constantly reinvent themselves with the passage of time. In this blogpost, we will look at some of the obsolete trends in web design that developers would do well to phase out.
Image Sliders
These were quite popular among many clients hire a programmer to develop their first business websites. Having the ability to convey more visually in a limited screen real estate was considered a big deal back then. However, clients run the danger of suffering from sluggish page load times and bounce rates. Image sliders can be heavy and tend to distract users from browsing the other parts of the site. Moreover, in this era of information clutter, it would augur well for clients to develop a clean website.
Pop-Ups
One of the major irritants of website browsing for users are pop-ups. While pop-ups can be effectively used on a need basis, they can turn out to be disastrous for clients depending on the reason, frequency and time of appearance. We have all come across that website that repeatedly sends pop-ups on every return visit and end up getting frustrated. Better to phase it out than face the destructive ‘wrath’ of users.
Flash Support
While Adobe has already stated that it would stop support for flash, some websites still continue to use it. It has certainly gone out of fashion in 2019, given its many flaws that includes ease of use. It makes little sense to insist on using them because that would leave a big void literally and figuratively.
Scrolling
By scrolling, we really refer to the non-traditional means of scrolling like horizontal scrolling for instance. While many forms of user navigation may have developed, especially in smart handheld devices, it hasn’t really translated the same way on the desktop. While non-traditional scrolling can help in getting attention, it doesn’t make up for ease of use. When it comes to the regular users, ease of use is all that matters, isn’t?
Media Auto-play
We have seen this across many media websites like blogs, news, magazines and forums. For the average user looking to consume meaningful content, nothing frustrates as much as this media suddenly playing out of nowhere automatically. Some even consider it as a violation of consent, dampening their browsing experience.
These are some of the top design trends that developers need to make an effort to phase out. There are more such design elements that are either obsolete or make for an unpleasant browsing experience such as using stock photos that really don’t make an impact, not optimising website for speed and so on.
At HireIndianProgrammers, we have made it our mission to continuously elevate our software development services for our clients.After all, web development is indeed a constantly changing landscape. For further queries in hiring our services, contact our developer team today.
Making for ‘Missing Out’ digital experiences
The rise of social media has been an epic phenomenon by itself – both for the good and bad. While it has connected people in hitherto unthinkable ways, it has also resulted in a certain kind of anxiety and negative emotions. This has been witnessed across the world and cultures, an increasing trend particularly with the boom of photo sharing networks, online shopping and related trends. In fact, a term was even coined, going by the abbreviation – FOMO – standing for ‘Fear-Of-Missing-Out’.
Defining FOMO
Consumers, especially millennials, are prone to experience FOMO – a persistent anxiety mixed with negative feelings of jealousy because they are cut off from so called rewarding and gratifying experiences that others might be enjoying. Whenever one experiences FOMO, they do everything it takes to get/purchase that experience in order to stay connected with the ‘mainstream’. In the event of missing out, this fear can grow into something potentially dangerous such as depression.
In a bid to grow their sales, businesses think of different ways to market their products and services. Sometimes, they have the tendency to overdo it under a deceptive discount veil, in order to keep clear and replenish their inventories. For instance, some big clients that hire a programmer from us to maintain their e-commerce portal, organise massive sale days where dedicated products are sold at deep discounts on selected days with countdowns! It is a perfect recipe for making decisions under pressure or for FOMO. Many a time, those purchases may be irrational on the part of customer, who realises this later and regrets for the same, thereby adding a negative sentiment towards the business. Certainly, businesses do not want to get on the bad side of customers. In this blogpost, we will discuss on how to eliminate the fear factor in FOMO and instead foster and create gentle ‘missing out’ digital experiences.
Eliminating the fear factor
One of the simple ways to strike balance between generating sales and not contribute to FOMO in customers is by perfecting the art of nudging. What is a nudge? It is a gentle (or in this case professional) push to the customers that they have to purchase their compelling product/service. This can and should be done on a need basis – that is informing customers on the limited availability of that particular purchase which is strictly desirable. It makes for less stressful purchase decisions rather than a hasty, impulsive and later regretful decision. Ultimately, it also exhibits professionalism on the part of the business that cares for its customers. Even simple layout designs like separate pages for offers and wish-list can reduce tension as compared to laying it all out in the homepage itself.
Another positive way to induce just the ‘missing out’ factor is to build upon the rewards/points generated by users. These rewards when accumulated to a certain level, can be spent on future purchases within a cut-off date. Suppose a customer has earned a good number of points from her last vacation booked online and is planning for another upcoming tour. The customer can be reminded on this regard on a periodic basis so that she can encash it when the time comes. Couple this with an attractive deal, then clients got themselves a very satisfactory purchase by a very happy client.
But perhaps the best way to positively market a ‘missing out’ experience is through the referral program from friends, family and colleagues. Even at HireIndianProgrammers, when we take over existing product websites and expand its scope, we check for any referral mechanisms and implement the same, if absent. What do we mean by referral? Crudely put, it is marketing done by customer’s social circle – they recommend using the product through the invite feature (referral) by sharing their experiences. This proves to be beneficial for all stakeholders including the business – by virtue of more sales. Finally, clients can take care not to fall into the pitfall of displaying ‘mainstream’ or ‘gratifying’ media to induce customer purchase. It doesn’t bode well for a healthy customer relationship. Rather, clients can work on displaying natural and real environment images. This reduces the anxiety caused by mismatch of expectation and reality post purchase.
The Burgeoning On-demand Economy
The on-demand economy is a relatively new phenomenon but one that is growing significantly especially in the past 5 years. Business people acknowledge that it was probably spawned when mobile development was gathering furious pace, especially with the launch of the original iPhone and the concept of app store. In addition to this, the development of high speed mobile networks coupled with advanced smartphones paved the way for the birth of new radical business models that centred on one crucial factor – convenience. In fact, convenience is the central theme of the on-demand economy and is here to stay for quite some time. As part of our mobile app development services, we design and develop and manage diverse set of applications that fulfil the client’s requirements and satisfy end user’s demands.
What is on-demand economy?
It is essentially the creation of digital marketplaces where goods and services are exchanged by virtue of online mediums and thrives on the smart analysis of massive user data. It is safe to say that most of us who own a smartphone must have been part of this economy either as a seller or a consumer – be it ordering food online, hiring a technician for household repairs, buying groceries and apparel online, booking taxis or cinema tickets online, planning trips online and so on. The e-commerce sector probably marked the nascent stage of on-demand economy. The greater adoption of the on-demand economy is because of empowering users more with the help of technology. It also exposes the user to a wide variety of choices than the conventional stores. Let us know dive into the specifics of the on-demand economy and see why this phenomenon is set to grow in the future.
On-Demand economy characteristics
Most of the key characteristics of the on-demand economy ride on convenience and informed decision making. But suffice it to say that all of this is powered by user data. For instance, being able to track the user’s online food order right from the smartphone is something else. Users can also choose when and how to pay securely – online transactions through card or internet banking or even cash on delivery. Everything is possible – and this also includes cancellations, again possible within a few clicks. Although sometimes it incurs a cost, the very choice to opt out owing to an emergency or change of mind is why on-demand economy thrives – Options.
But perhaps the most important feature is the ability of users to make informed choices by looking customer reviews and ratings corroborated with relevant media. Another thing that spurs on-demand mobile applications is the increased level of transparency. Users know beforehand how much they are paying after the several add-ons for the food they are ordering online. Add to this the proliferation of promo codes and referral codes and we got ourselves the digital equivalent of a capitalistic market offering various goods and services.
Mobile application development for the on-demand economy
The development of a mobile application catering to the on-demand economy is very much similar to developing a website. Clients can hire an android developer or an iOS developer for developing corresponding applications after doing intensive research on the target audience – this helps in chalking out a great app design and selecting the most important and desirable features. More specifically, what features pull customers towards using the app and what features prevent them using it. Thereafter, like any other web development project, selecting an appropriate technology and a good developer team is a must.
Some crucial things that developers must look out for while developing on-demand applications are: designing for compatibility with devices of different externals and internals, ease of use – it can make or break the client’s business, designing channels for getting customer feedback. The latter point is particularly important in the contest of the on-demand economy.
For any queries with regard to hiring developers, get in touch with us by dropping a mail today.
How to Create Custom WordPress Websites?
In general, with regard to creating custom WordPress websites, clients hire a WordPress developer to develop a website for their business. And luckily, this usually won’t take much time if the developer is well versed in coding and has adequate experience. But with multiple projects at hand, it often becomes tedious to code extensively and developers ultimately end up using external page builders that also require a certain learning curve.
Fortunately for us, the emergence of Gutenberg and Toolset blocks has meant that developers can start creating websites from WordPress itself in an elegant manner. In fact, the addition of toolset plugins enables even a non-coder to design their website as effectively as a serious programmer. And as such your website branding can really go up a few notches without any professional help.
What are Toolset plugins?
They are plugins that make custom WordPress development simple. It does away with the need of programming for building rich and interactive websites for various purposes like listing, directories, presentations, shops etc. Editing content has never been easier. This is now possible, thanks to the revamped iterations of Gutenberg that was earlier plagued with multiple issues. Before Gutenberg, Toolset was in partnership with many third party webpage builders with the mandate of providing the backend.
However, it became impractical to keep up with the varying updates and the arrival of Gutenberg made it all the more compelling to switch over, since it came from the stables of WordPress itself – more time to devote for improving Toolset blocks themselves. Developers can still design websites using third party page builders but it is anyone’s guess for how long.
The wonder behind Toolset blocks
Firstly, the Gutenberg interface is very easy to use for even the novice with the entire designing process now possible by a designer without having to rely upon a developer for coding. That’s right. With Toolset blocks, it is now possible to design and make changes in a dynamic way, connecting the front end and back end seamlessly. In fact, Toolset blocks has documentation but we are very sure that developers do not sift through volumes of information to understand the designing or any issues related to it. Such is the ease of use.
Moreover, the client’s website will likely end up less bloated because of lower incorporation of multiple third party plugins. Everything is taken care of by Gutenberg and Toolset blocks. But perhaps the best feature that we can certainly vouch for Toolset blocks is the fact that no technical coding like HTML and CSS is required for building custom websites.
Getting Hands-on
So what can developers seek to create using Toolset blocks?
Well, for one, they can achieve the same design for each custom post type after adding fields, which later can be saved and published. In a website that has lots of content and posts, there is always a need to have a custom search bar that allows users to find exactly what they want – a life savior sometimes.
Toolset Blocks enables developers to create custom search bars with all kinds of filters, it is custom after all. Apart from these, clients hiring a dedicated WordPress developer may sometimes want to include an archive of all their published posts in one single place. This again can be done by Toolset with ample room for customization.
Have you already used Gutenberg and Toolset plugins in your website development?
Share your experience below.
For further queries in hiring our services, contact our developer team today.
Read more of our WordPress resources:
A Feasible Workaround to JavaScript
As a major player in the web development space and having an enviable record of undertaking diverse projects, we have had the fortune of using many programming languages. One of the most popular programming language which we have time and again used in most of our assignments is Javascript. Of course, like any other programming language it has both pros and cons but there is a reason why it is endorsed by a 12 million strong developer community – its wide scope for deploying applications from cloud to IoT along with its simple syntax. It is also the undisputed leader in front end web development and developers love using Javascript for developing applications for their clients.
Having said that, there are also some aspects of Javascript that developers are averse to such as differential execution in different browsers, single inheritance and lack of debugging functionalities. In a world of ample choices, the developer is ever on the lookout for any viable alternatives to Javascript. So, in today’s blogpost, we make an attempt to provide our insights on the different workarounds to Javascript available in the market. Now, we do acknowledge that these tools transpile another language to Javascript. Nevertheless, these are some noteworthy alternatives
Typescript
Typescript, developed by Microsoft, is an easy recommend for it not only improves upon Javascript but also adds a lot more features, making it an awesome alternative. It has support for static typing and Node.js, among other things. This open-source tool can be used in any browser with any host and any operating system. Clients hiring a programmer can especially use Typescript for developing large enterprise applications. It goes without saying that coding in this language requires a certain level of expertise.
Kaffeine
Kaffeine can be thought of as extensions to Javascript that enhances the latter’s functions in many aspects with a special focus on debugging. In fact, debugging has never been simpler. It adopts a practical approach, often doing away with over the top features of Javascript. The main pro of using this tool is its ease of use both for developers and end users, making the case for a smooth user experience.
Dart
‘Paint your UI to life’ is what this Google developed Dart VM proclaims and rightly so. Having support of type inference, Dart improves upon Javascript by removing some of its common irritants. It also comes with Google’s own kit, which enables Dart to go a step further and helps developers to design standalone web and mobile applications. At the same time, we also ask developers to tread cautiously, for there is not much of online resources in case of programming trouble.
Elm
Are you looking for advanced front end web development? Then Elm might be for you. It is not the typical general purpose language like Javascript. It proclaims itself as that friendly tool that seek to help in every which way – from displaying error messages and hints to eliminating runtime exceptions. However, given its capabilities, the learning curve is steep, thereby making it difficult for newbies to develop applications in a short period.
Coffeescript
Coffeescript is a decent attempt in bringing out the best of Javascript, especially improving on the latter’s readability. The execution is faster when compared to Javascript and having support for Node.Js is yet another advantage. However, the downside is that developers still need to be an expert in the original language and also has limited features. Moreover, the recent updates (ES6) of Javascript means that developers need not think twice about going back to Javascript itself.
No alternative in the above list is complete and has its share of pros and cons. For one, almost every tool requires some level of expertise to master it. At HireIndianProgrammers, we still believe that a true heir to Javascript is yet to arrive at the scene.
Upping your UX game
As experienced and committed developers, we are aware of and understand the importance of user experience in any web application including in mobile ecosystems. In fact, in many cases, UX becomes the compelling factor for users to access the web more in the context of smartphones. This is because of the increasing adoption of smartphones and tablets. A bad UX can break the business of the client and result in erosion of brand equity too. We have come across clients sharing their frustration of hiring a programmer for developing their business website only to end up with a not-so-elegant UX that in turn wasn’t able to take off in a meaningful way. In this blogpost, we will share our insights on how to upgrade your UX design skills. This assumes greater significance in the face of increased competition among UX designers and the need to stand out from the crowd.
Skilful Sourcing
One of the first and important things that UX designers need to remember is to gather as much inputs as possible, both from the client side and the user side. Getting multiple perspectives can help developers to design better in terms of both functionality and aesthetically. Gathering inputs in itself requires meticulous planning that includes asking the right questions to the right people through means like questionnaires, direct interviews etc. Secondly, developers must know that UX designing is a multi-stakeholder process involving agents like marketers, team leaders, testers, colleagues, clients etc. Having said that, they will need to deliberate on the various feedback given to/by them through different channels. Smart prioritising is of the essence. As you might have figured it out, communication plays a key role in both these stages.
Constant Reinventing
Next, developers would do well to stay abreast of the emerging trends and technologies like AI, AR/VR, IOT and so on. Why, you ask? Because, UX designing is strongly linked to business and we are seeing massive overhaul of businesses aided by these technologies. Therefore, developers would need to constantly upgrade themselves in order to stay relevant and be ahead of the competition. The advent of internet driven applications has another side to it – addiction. We have all seen the impact of social media and mobile games on teens and young working adults. More often than not, it can prove to be harmful for them, especially in the long term. This also needs to be taken into consideration while designing such intensive applications for the greater good.
Getting the message across
This in our opinion is crucial, given that there are many others who are working on your project – coders, testers, marketers, clients. Often, developers will need to don multiple hats effectively to get their message across. This also means putting efforts to understand others’ work. It will also give a complete picture of the business in its entirety. Ultimately, it goes a long way in producing great user experiences because of this one crucial factor and that is empathy. In fact, it would not be farfetched to conclude that empathy forms the basis for web development in general and UX designing in particular.
Now that you have gone through our post, what do you think is required for a great UX? Let us know your ideas below.
At HireIndianProgrammers, we strive for quality and consistency coupled with transparency without any messy contracts. For further queries related to hiring our services, contact our developer team today.
Delivering a great MVP
We have been providing complete end-to-end web and mobile app development solutions for our clients for over a decade. Lately, an increasing number of clients have been enlisting our mobile app development services for their niche business, often driven exclusively by the application themselves. In this competitive market scenario, there is always a concern among clients about their mobile app performance. Fortunately, the concept of MVP can enable developers to safely and accurately develop and test mobile applications.
So what is an MVP? It stands for Minimum Viable Product – basically a stripped down version of the final version of the app. Only the key functional aspects of the app are retained after which the client can choose to ascertain from selected users their valuable feedback. What it effectively does is bring down the risks and costs significantly by working on initial prototype feedback. Not only that, MVP also allows clients to focus on what customers want which can be implemented in subsequent iterations, thereby providing value constantly. In this blogpost, we will see on how to prioritise the most important features for an MVP. And before we forget, the concept of MVP is universal, be it Android or iOS or any other mobile platform.
Establishing App Vision
For any business, formulating a vision statement will help in steering it in the right direction. By vision, we mean what the business wants to achieve, who it wants to target and how it seeks to satisfy those customers and so on. For clients with business models tied to the apps, the vision is demonstrated through the MVP and app’s core functions in extension. Therefore, it makes sense for clients to be clear in their vision and goals and communicate exact requirements to the developer. It also helps developers to work on future iterations.
Prioritising App Features
Under MVP, the app is programmed to function at a nominal level, meaning it has the only basic functions. Surely clients would want to add more features, it is important restrict them and work on the essentials. To make this task easier, developers can prioritise the features with the help of a 4×4 matrix having urgency and impact (low and high) in the x and y axis respectively. The features can be mapped onto the matrix after discussing with the client. This matrix helps prevent scope creep, which has the potential to drain resources – both time and money.
Gathering Feedback
After launching the MVP, the developer must take measures to establish channels to get user feedback. These channels are great reservoirs of information that can be used to work on changes. Not only changes, it gives a quick snapshot of where the app is headed in the future – whether the current version is good enough with minor changes or the app functionality must change completely. Suppose a client wants to hire an android developer for designing her cake ordering app. Developers would do well to chart out the right metrics for measuring the MVP performance, especially if the client is just starting out – like in this case revenue, conversions, retention and churn. These metrics must be actionable, in the sense that it drives the business.
Final Thoughts
Developers must understand that an MVP works on the premise of delivering on needs rather than wants. This need based MVP must have a clear roadmap that has ample room for future modifications – in other words, flexibility. To further enhance the MVP, clients and developers can analyse the competition, like for instance browsing through blogs and customer feedback.
Are you looking to hire an iOS developer or android developer for building an MVP? Look no further and get in touch with our developer team today.
Why Developers May Want to Start Using Image CDNs
As an experienced developer team at HireIndianProgrammers, we have been taking up diverse web development assignments from clients for over a decade. Some of these clients even come back with more projects, a testimony to our service delivery and quality. For any website with the mandate of improving customer engagement and footfalls and thereby sales, performance and speed of the website are important driving forces. There are components of the website that affects performance like JavaScript and media – images, audio, video etc. Images, by far, are the critical affecting component of page load times. Of late, we have been receiving projects from niche start-ups particularly in the e-commerce sector and small business segment. This only furthers the cause for uploading more high quality images on the website.
Therefore, there arises a need to balance performance with content accessibility/quality.With the emergence of smartphones of varying sizes, there is also the need for content optimisation. Any website taking more than 3 seconds to load can frustrate users. So how can images be optimised? Well, there is the manual way – resizing all the images of the website. But more often than not, it is impractical to adopt such a mechanism, given the huge volume of images at the client’s disposal. They surely cannot compromise on the number or quality of images, given their business depends on it. This is the basis for Image CDNs (Content Delivery Networks). In this blogpost, we make a case for Image CDN – the what and when and how to use it.
So when can a developer use Image CDN?
- Client’s website suffers from sluggish performance (high load times)
- Client’s website is largely composed of images
- There is a need to regularly add images
- Client caters to multiple geographical markets
- Customers using low grade mobile networks
What is behind the working of Image CDN? Image CDNs contribute to website performance by working on the following – a) Detecting the customer device, b) automated image compression/ optimisation based on the device configuration, c) global integrated delivery network. When a user visits the client’s website, a request is sent to the nearby server where the device’s configuration and capabilities – OS version (Android or iOS), Pixel resolution, image format support – is assessed after which the requested image is searched from the server’s cache. Either the image is readily delivered or optimised for the device, based on availability.
Image Compression and optimisation are done using a specialised algorithm. However, clients may fret over loss of image quality. Fortunately, with Image CDN, only extraneous details are removed and the image qualifies well enough for the naked eye. Based on the software present on the device and browser used by the user, the Image CDN will select the most efficient image file format – jpeg, WebP, PNG and so on. If the customer is from another country, then Image CDNs get the cached image from the nearest server to the user and deliver the same, thereby ensuring speed at any place.
Clients catering to diverse customers in different locations may want to hire a PHP developer who understands the power of Image CDNs. For further queries with regard to hiring our developers, get in touch by writing to us. We will get back to you as soon as possible.