Many a time clients approach us to hire a WordPress Developer to develop a website from scratch with the mandate of ultimately building a brand out of their business in the virtual world. A brand building process is a meticulous process and requires an intelligent STP analysis of the market and communication of the same to the developer. This is done in an effort to enable customers remember the brand and generate positive feelings about the client’s business.
When it comes to branding in the online space, clients need to design their websites in a way that aligns with the business elsewhere. Any mismatch will lead to confusion among customers and push them towards rival brands. For instance, if Domino’s Pizza, a mass market Pizza player, suddenly changes its communication targeted at high-income individuals, then they are bound to lose even the existing customers in the mass market who believe more in the value for money. Even simple things such as changes in styles, colours and images can create negative disturbances. Therefore, it is crucial that hiring a dedicated WordPress developer will ensure that there is consistency between the website and the client’s brand. In this blogpost, we will take a look at some of the things that clients can do to deploy their brands online with the help of plugins.
One of the best ways to scale up the client’s brand presence is by putting the right theme in place.There are many theme plugins available for WordPress websites like Divi. Clients and developers should sit together and discuss the client’s business in order to clearly understand the brand. This makes the developer to accurately choose the right theme. The theme envisioned must also have extensive provisions for flexible customisation. Some themes come with dedicated prebuilt pages and logos which the client can then customise further aligning with their vision.
The logo is invariably linked strongly to the client’s brand, much more than anything else. Deliberation is needed before a further decision can be taken. The client can either choose to design a logo from scratch by herself or take cues from different tools like Inkscape, GIMP and many more. These tools can provide inspiration as to how clients want their logo to be. The process is simple – just enter the text, tweak it and deploy the same onto the site through the WordPress dashboard.Ensure that the logo is uncomplicated and distinct and memorable.
Now we come to the contents of the website. What are the right pages and content to be placed? Again this question needs to be approached in a pragmatic manner. Perhaps a simple approach is to think about what the client’s story is or what the business aims to provide. Typically, they involve addressing a problem statement. This can be communicated in the About us and Products (or Services) offered section. Surely customers coming to the website would want to contact the client in case of queries, thereby making the case for a dedicated Contact us page. A unique way to establish and enhance relationship with customers is creating a blog – one that talks about the latest things in the client’s company or industry trends etc.
On top of creating a dedicated contact us page, the client would need to provide ample provisions for the customer to get in touch with the business. Clients would need to think of ways to implement different means like call to action buttons, contact forms at the right place. In this way, not only the business’ priorities are realised but also useful insights can be gauged with these metrics. With the help of plugins like Contact form 7, clients can add these elements – live chat, email marketing, forms, buttons, social media shares and more. These can be configured from the dashboard after installation with a simple drag, drop and customise mechanism.
We always iterate this to our clients because we recognise the power of meaningful and compelling content. The best way to bring traffic is through content. However, clients need to work on their content and not just as a means to spam customer’s feed. That can prove to be disastrous. Compelling and relevant content is the order of the day. The blog section of the website can serve as the mouthpiece of the client’s business. It builds and enhances and sustains the brand in the long term.
Ultimately a brand provides compelling reasons for customers to return for more products and services. By following the above steps and going a step further, clients hiring a WordPress programmer can achieve the same.