Establishing a proper mode of communication is the important thing to get succeed. With the help of typography used on the website, the customers can get a different message about the business which the business people want to deliver. Business people are advised to hire web developer who knows the real potential of using typography. It gives the first impression to your website.
Consistency
By implementing effective typography the customer can easily understand the information. Make sure the developer who you choose have the knowledge in the size of the font, the width of the font and the types of the font. By choosing the right typography you can easily highlight the call to action and headlines on the website.
Pay attention to contextual sizing and font type
Once you decided to use certain typography you should proceed with the size of the font. You should not use the same size typography in all area of the website. You should know how to use Macro and micro typography in the website.