As it is an E-commerce website, we could not turn all the visitors into potential customers, even though you get enough traffic for E-commerce store. Shopping cart abandon is one of the major reason that affects the conversion rate of the business. You need to find out the reasons for shopping cart abandonment and work on to minimize that. Hire OpenCart Developer to improve the shopping experience of the customers.
Causes and Solution for Cart Abandonment
Minimize the checkout flow
As an E-commerce business owner, you have to analyze the average time consumed by the customer to complete the checkout process. The user gets irritated if it has multiple processes from cart to checkout process. You can avoid displaying unnecessary pages before completing the checkout process.
Lack of payment options
You have to check how many payment options are available on your website? There are cases customer can abandon your site when they cannot find an easy way to pay. Make sure your site is integrated with the popular payment gateways.