The world of Marketing saw new avenues with the advent of social media in the early 2000s. It has become so omnipresent and can be considered as a necessary evil, for it can make or break or your business. A good social media presence can ensure that you get noticed by prospective clients.
HireIndianProgrammers is a leading player in the software development business having expertise in several domains like web design, mobile app development etc. Ever since we started this venture, we have bagged multiple projects from different businesses (clients) of varying sizes based out of the U.S thereby earning their goodwill gradually.
In this blogpost, we will look at some of the Dos and Don’ts of Social Media Marketing for your web design business.
Using social media has both its pros and cons. Posting nothing will not bring you up in client searches and posting too much will create a perception that you are non-professional. Meticulously posting online is therefore required to create a good impression. You must strike the right balance. Astute web developers keep their profiles always updated. That will give your client the message that you are active in your professional life. Also be true to yourself when it comes to posting about your projects.
Ensure that you give importance to quality rather than quantity while posting and engage in relevant conversation in social media such that it always revolves around your niche. That projects to your clients your passion and no-nonsense attitude.
Social Media is a like virtual ocean of a multitude of topics to discuss about. Make wise use of it and share those content that relates with your business or your field. At the same time, take effort to come up with your own posts. This will give a touch of originality to your posts. Simply copying and pasting content from one place to your social media front will damage your credibility.
Remember, content is always the king. Create content such that clients will be bound to get to know more about you. Also, if people come tapping on your posts, engage meaningfully and evolve it into a conversation. This must ultimately serve the purpose of promoting your business behind the keyboard typing. Refrain from obvious sales pitch posts.
A dedicated web designer will talk about her best web design practices in a positive way!
As far as possible, stay away from sensitive topics like politics, religion or any violent content. Stick to your business and share content related to it. Clients want to see a professional and bringing your personal life/opinion will sort of undo that image.
Finally, no client likes a distrustful employee. Badmouthing about your past clients or bringing into public any negative past experiences or leaking any confidential information will certainly bring down your level of reliability.
Using Social Media the right way is of prime importance because whatever you post online will be scrutinised by clients as hard as the ones you publish on your own website. A good programmer would acknowledge that for one to get noticed by clients, she mustn’t try hard and follow a professional etiquette.
You can get started in your website development process by first checking out our team at HireIndianProgrammers, their credentials, area of expertise and previous work.
You can then proceed to hire a web developer from HireIndianProgrammers.
For more queries, contact us here.