In the tech environment, the common terms used extensively when talking about the success of the website are Content and User Interface. You can reduce the bounce rate of the website by adding quality content to the website. But most of the business owners fail to concentrate on the website content and pay attention to user experience. You can Hire a Web Developer from Hire Indian Programmers to increase customer engagement.
The bond between User Interface and Content
Even if your website has attractive colours and designs without a quality content it is not possible for you to drive traffic, this may result in high bounce rate. Content is the key factor which makes the visitors stay on the website for a long time. For example, if your website has less or irrelevant content it makes the user to abandon the site, vice versa if your content is good but it is not in a readable format this will also result in the same.
So, keep in mind that Content and User Interface are the two important things to increase customer engagement for your website.