Once the customer presses the buy button in the E-commerce store and navigates to the checkout page,he or she might have difficulty in choosing the payment type among cash on delivery and E-payment due to insufficient payment gateways in the website. This may result in a poor conversion rate of the E-commerce store.
What is Payment Gateway?
A payment gateway is a third party service that automates the transaction between the seller and buyer of the business. Payment gateway gives a secured infrastructure for both buyers and sellers. This allows the seller to accept different forms of electronic payments from buyers such as credit card, debit card, net banking etc. here are some of the factors to consider when choosing the payment gateway.
Usability
As a user, we will always like to choose the payment type which is simple and quick. No one likes to fill a lengthy form to complete their payment process. Network issues during the process may lead to cart abandonment. The Simple appearance of the form is one of the important factors you have to consider before choosing the payment gateway.
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